
sponsors



Optimove is the first Customer-Led Marketing Platform. Its CRM marketing solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.
Optimove is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action. In Gartner's 2023 Magic Quadrant for Multichannel Marketing Hubs, Optimove was positioned the highest in execution and furthest in vision among Challengers. In Gartner's companion report and ranked #1 by Gartner for Multichannel Marketing Journey Orchestration. Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands including Staples, SodaStream, Blain's Farm & Fleet and others across sports, gaming, retail, telecommunications, and financial services. For more information go to optimove.com.



OfferFit’s AI Decisioning Engine is a next-generation approach to personalization in CRM marketing. The old way (called "next best action") uses a combination of propensity models, segments, manual A/B tests, and rules – it's very labor- intensive and only personalizes at the segment level. Instead, OfferFit uses AI decisioning agents, which make 1:1 decisions on the optimal way to market to each individual customer to maximize any business metric.
We’re driving meaningful results for some of the top brands in telecom, energy, retail, travel, streaming video, and financial services. Automatically discover the right message, creative, incentive, channel, and timing for every customer to unlock the full value of your customer data. Learn more at https://offerfit.ai/.



Comarch is a global software house that delivers cutting-edge loyalty management & digital marketing platforms that companies can use to increase customer lifetime value, drive brand awareness, and boost profits. Recognized as a Strong Performer in The Forrester Wave report, Comarch supports some of the world’s most popular brands (including Auchan, BP, Ford, and Heathrow Airport) by providing them with tools for building and running immersive B2B, B2C, and B2E loyalty programs and marketing campaigns. comarch.com


Based in Palo Alto, CA, Loyalty Juggernaut (LJI) provides the industry’s first patented cloud-native platform for loyalty programs and customer engagement. Our clientele includes retail leaders and innovators such as Majid Al Futaim, Shoppers Stop, FEMSA, Cenomi Group, and CMR. LJI’s award-winning platform, GRAVTY®, stands as the world's only loyalty technology platform holding US patents for three essential capabilities crucial for the next generation of loyalty programs. These include multi-dimensional, 1st-party customer data tracking to drive greater insight and intimacy in this age of "cookie-less" consumers; the use of AI in loyalty and personalization to achieve "mass individualization" at scale; and a "no code" visual rules and drag-and-drop interface for a swift transition from program concept to execution in minutes, significantly reducing the need for extensive IT involvement or consultant expertise.
As a cloud-native technology, GRAVTY® offers pre-built integrations to allow you to get up and running faster and adapt to continual changes in your IT and Martech stacks. It is also ISO27001, SOC 1, and SOC 2 compliant, ensuring the protection of your customer data.
Come see why the world's best and most innovative loyalty programs have chosen LJI’s GRAVTY® as their next-generation loyalty platform. lji.io


Marigold is the messaging and loyalty solutions platform dedicated to helping companies find their people, really get to know them, and turn them into superfans. From email marketing and in-app messaging to loyalty programs, referral programs, gamification, and personalization, Marigold provides a full range of solutions that support every stage of the customer lifecycle, helping brands cultivate relationships that drive business growth.
Today, Marigold brings together Campaign Monitor, Cheetah Digital, Emma, Liveclicker, Sailthru, Selligent, and Vuture under one umbrella, helping 40,000 brands provide highly personalized customer experiences at scale.
Our mission is simple: we help you find your people, get to know them, and make them superfans. Because that’s what relationship marketing is all about. meetmarigold.com


Zeta Global is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. zetaglobal.com



Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase, greater profitability, and fast business growth. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves 1,400+ global brands including: Williams-Sonoma, Bosch, Puma, and Marks & Spencer. bloomreach.com


Bond generates growth for clients by creating enduring relationships between people and brands based on intelligent connections and engaging experiences. Guided by insights from advanced research and practical commercial application through the Bond Behavioral Institute, and enabled by technology through its proprietary cloud Synapze platform, Bond serves clients globally with customer experience and loyalty solutions—enabling brands, customers, employees, partners, and the communities they serve to experience the benefits of growth. Headquartered in Toronto, Bond has more than 800 people and eight offices across North America and Europe.


Capillary Technologies is the global leader in customer loyalty and offers an end-to-end customer loyalty platform that provides a comprehensive view of consumers, and unified, cross- channel strategies that deliver a real-time omnichannel, personalized, and consistent experience for customers. Powering 100+ loyalty programs, across 30+ countries, Capillary works with 250+ brands including the likes of Tata, PUMA, Shell, Al-Futtaim, Petron, Domino’s, Kanmo Group, and Marks & Spencer. With a massive reach of 1Bn+ consumers and processing 5Bn+ annual transactions, the company has the backing of Warburg Pincus, Sequoia Capital, Avataar Ventures, and Filter Capital. For more information, visit www.capillarytech.com.


Exchange Solutions is a cloud-based loyalty platform management company that delivers personalized loyalty solutions to B2C and B2B businesses, enabling them to build deeper and more profitable engagement with their customers. With more than 25 years of experience in the industry, Exchange Solutions transforms loyalty programs and promotions from being costly applications to productive and profitable capabilities for clients across various industries in the US and Canada. Current clients include retailers such as Esso™ and Mobil™, Sobeys Inc., McKesson, Indochino, Suncor and Bealls. exchangesolutions.com


The Fuel Rewards® program is the premier national loyalty program that connects national and regional brands with millions of consumers who enjoy earning cents-per-gallon savings at the pump. PDI Technologies powers and runs the Fuel Rewards® program that serves more than 30 million members and has helped them save over $2 billion on their fuel purchases to date. As a national coalition loyalty program, Fuel Rewards® members earn rewards on everyday purchases from a variety of retailers and can redeem cents-per-gallon rewards at 12,000+ participating Shell locations across the United States. To learn more about the Fuel Rewards® program and to become a partner, visit pditechnologies.com/expand-brand/fuel-rewards/


It’s time to reimagine marketing. To turn customer data into a brand differentiator. No matter the level of your marketing maturity, SAS can help you attract new prospects, deliver superior customer experiences, and strengthen brand loyalty. SAS provides powerful, scalable analytics and advanced AI and machine learning that deliver valuable, out-of-the-box insights. Marketing organizations can extend customer data activation, accelerate and automate marketing planning, create meaningful, profitable customer journeys and measure the impact of marketing activity across channels, devices, and points in time. SAS gives you the power to know. Learn more at sas.com/ci.


TransUnion enables marketers to run and strengthen their programs in a rapidly changing consumer and regulatory landscape. Our identity graph and connectivity enable a better understanding of consumers; fast and economical omnichannel campaign activation; and incrementality measurement across channels. We simplify operations and protect consumer privacy by bringing native app solutions to your data cloud environments. Using our privacy-first technology, marketers can measure attribution at a publisher level – including walled gardens. In parallel, we enable publishers, including RMNs, to measure ROAS and incremental lift of their offsite media for their advertisers. transunion.com/business



Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. Over 2,700 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Winter 2024 Report. Learn how to optimize your digital products and business at amplitude.com.


Attentive® is the AI-powered SMS and email marketing platform that delivers unparalleled messaging performance on the channels that matter most. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, Dickey’s Barbeque Pit, and Wyndham Resort, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. attentive.com


Baesman Group creates personalized marketing strategies to transform direct-to-consumer campaigns from One to Many to One to One through customer insights, marketing strategy, custom technology solutions, and personalized multichannel execution. We accelerate customer engagement and loyalty by helping you leverage your customer data to deliver personalized messages in the right channel at the right time in the customer journey.
We’re experts in personalized marketing. We help brands build relationships with customers to increase customer acquisition, build loyal customers, and increase CLV, all while leveraging our custom technology solutions to find efficiencies and reduce overall marketing costs. Our custom-built reporting is delivered when and how you want it, so you’ll always have the data you need at your fingertips. While we can integrate and work with any platform, existing or new, we also offer our CDP and Loyalty platform, Intuition, which is completely customizable to your strategy and business goals.
Our multichannel execution services include personalized, variable direct mail printing, mailing, and tracking, SMS and email strategy and execution, as well as in-store signage, fulfillment, and custom-branded web-to-print portal, Brandwise, which is ideal for brands with multiple locations so you can better control your inventory as well as your brand standards. baesman.com


Blue Boat Data is an enterprise intelligence platform designed for the business context of your data.
Built by a seasoned team who’ve spearheaded in-house data and analytics functions for global brands, alongside technologists at the forefront of data and AI innovation.
Our Smart Data Layer (SDL) is designed to solve the persistent complexities faced by companies as they strive to maximize value from their data. The SDL is built on deep domain knowledge of the direct-to-consumer space and modular by design. Solutions range from transforming raw data into business ready metrics to machine learning-driven customer segmentation. The platform can reduce the time analysts spend wrangling data by 70 - 80%.
We're passionate about discussing your data and analytics needs and partnering to deliver solutions. Blue Boat Data


BlueConic is the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business. More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including ASICS, Forbes, Heineken, L’Oréal, Mattel, Michelin, NBA, Telia Company and Unilever. Learn more at www.blueconic.com and follow us on LinkedIn @BlueConic.


Breinify is pushing the possibilities of personalization and redefining what it means to deliver a relevant and personalized digital experience for consumers. Trusted by leading D2C marketers across eCommerce, retail, grocery, CPG and more, our data-driven AI solution makes strategic personalization easy across any channel, content, and customer. Our solution excels in predicting and making intelligent decisions efficiently, delivering an unique experience for each individual consumer in real time and yielding measurable results within weeks. breinify.ai


Bridgetree delivers outcomes quickly by applying unique intelligence to execute proven marketing programs, built on over 28 years of success for our clients. Our solutions drive customer acquisition and retention through life event, competitive conquesting, and CRM strategies that generate sales and profit at scale.
We make marketing simple, by making the hard parts painless.
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.


IDI is the leading provider of AI-powered consumer identity resolution and intelligence. Based on our proprietary cloud-native technology and expansive consumer identity graph, our marketing solutions harness the power of data fusion to enable our clients to better know and interact with their audiences. IDI provides vital marketing services to retailers and their CRM systems, including modeled acquisition and retention audiences, contact data verification, data enrichment, consumer segmentation, and identity resolution. Visit https://www.ididata.com/solutions/idimarketing/ to learn more.


Mastercard Services encompasses Mastercard's offerings beyond the transaction. We provide organizations across geographies with a tailored portfolio of solutions that drive profitability and enhance customer acquisition and retention efforts.
By harnessing the power of our real-time, anonymized, and aggregated transaction data, along with a comprehensive suite of solutions such as SessionM (loyalty), Test & Learn (analytics), Dynamic Yield (personalization), and Identity (identity verification), we empower our customers to unlock new insights and opportunities. Our solutions help businesses recommend targeted actions, predict results, identify and protect customers, improve performance over time, and execute programs and campaigns at scale. Through these services, we drive efficiency, create value, and enable smarter decision-making for better outcomes. Mastercard.com


Movable Ink empowers marketers with scalable, omni-channel personalization through data activation and AI decisioning. The world’s most innovative brands rely on Movable Ink to maximize revenue, simplify workflow and boost marketing agility. Headquartered in New York City, Movable Ink and its nearly 600 employees serve its global client base from operations throughout North America, Central America, Europe, Australia, and Japan.
Learn more at movableink.com.


Reelevant is the hyper-personalized customer experience solution that reconnects brands to people.
We help brands dominate the last mile of the customer experience, where it all comes down to it. We trigger memorable brand moments while maximizing CLTV. To achieve this, we translate data into relevant content, created and synchronized in real time according to each customer lifecycle, at scale and across all touchpoints.
Founded in 2018, Reelevant supports numerous customers including Carrefour, Décathlon, L'Oréal, Sandro, La FDJ, Engie, Leroy Merlin, Zadig&Voltaire. reelevant.com/en


Simon Data is more than a CDP—it’s a complete solution that empowers marketers with the data, technology, and expert resources they need to stop guessing and start delivering what customers want. Leading brands like ASOS, Mattress Firm, and 1-800-Flowers, partner with Simon to build sustainable, revenue-driving customer marketing programs. From data readiness to campaign execution and beyond, Simon supports brands at every stage, ensuring they deliver personalized, 1:1 experiences across every customer interaction. Learn more at simondata.com.


Wunderkind is the leader in AI-powered performance marketing. Our tech leverages first-party data, identifying anonymous traffic via a network that recognizes 9 billion devices. We transform brand-audience connections with hyper-personalized messages and targeted offers at the perfect moment across channels like email, text, and advertising while seamlessly integrating with brands' systems for peak performance enhancement and delivering over $5 billion annually in attributable revenue. We guarantee results, making us a top revenue channel for brands like Diane von Furstenberg, True Botanicals, HelloFresh, Hugo Boss, and Tarte. wunderkind.co



Acxiom partners with the world’s leading brands to create customer intelligence, enabling data-driven marketing experiences that generate value for people and for brands. The experts in identity, the ethical use of data, cloud-first customer data management, and analytics solutions, Acxiom makes the complex marketing ecosystem work, applying customer intelligence wherever brands and customers meet. For more than 50 years, Acxiom has improved clients’ customer acquisition, growth, and retention. With locations in the US, Europe, and Asia, Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG). For more information, visit Acxiom.com.


Annex Cloud is the worldwide leader in technology that transforms customer loyalty experiences for global enterprises. Powered by the comprehensive, agile and scalable Loyalty Experience Platform™, Annex Cloud customers capture and act on zero- and first-party data to seamlessly engage, recognize, reward and add value across the entire customer journey—from awareness to purchase to retention, loyalty and advocacy. More than 125 integrations with market-leading technologies enable consistent, personalized, omnichannel experiences. The SaaS-based platform is highly configurable, eliminating the need for costly, time-consuming development. And it's easy to replicate and customize programs across multiple regions and brands. Learn more at annexcloud.com.


Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. Learn more at braze.com.


CataBoom delivers the "Boom!" for brands worldwide via its powerful gamification and prizing platform, Catapult. This intuitive SaaS solution offers scalability and seamless integration with existing technologies. With a library of over 200 game mechanics and full creative flexibility, Catapult provides infinite possibilities for fast, cost-effective, and on-brand campaigns. From concept to execution, CataBoom empowers brands to create repeatable and measurable gamified interactions. cataboom.com


Hightouch is the leading AI Decisioning platform, empowering CRM teams to unlock the full potential of their data for personalized customer engagement. With intuitive no-code interfaces and battle-tested machine learning models, Hightouch enables brands like PetSmart, and WHOOP to deliver 1:1 personalized experiences that drive incremental revenue, strengthen customer loyalty, and streamline marketing workflows. Seamlessly integrating with existing technology stacks, AI Decisioning deploys AI Agents that automate decision-making, optimize campaigns, and empower marketers to m ove faster and accelerate learning like never before. hightouch.com


As a trusted partner for more than 30 years, Kobie delivers market-leading, end-to-end loyalty solutions designed to enable customer experiences for the world’s most successful brands. With a strategy-led, technology-enabled approach, Kobie is consistently named an industry leader by Forrester with a mission of growing enterprise value through loyalty for clients.
Reaching more than 330 million consumers through loyalty, Kobie’s solutions are robust, but our philosophy is simple. The thoughtful design of proven solutions coupled with extensible, scalable, and configurable technology leads to a seamless customer experience. We bring strategic tools and frameworks to design programs that deliver results, and leverage our proprietary technology, Kobie Alchemy® Loyalty Cloud, to deliver and measure loyalty experiences. To learn more about partnering with Kobie, visit www.kobie.com.


We are Phaedon. Previously the commercial marketing group of ICF under the brand name ICF Next, we are now an independent company.
Our name may be new but we’re not new to what we do. Our market-leading SaaS loyalty platform, Tally™, underpins many of the largest and most beloved loyalty programs across the globe. Through innovative, tech-agnostic loyalty strategy, program design, and experience services, powered by our AI insights engine, Clary, we help brands build more meaningful customer relationships that transcend mere points and programs.
With an approach that is grounded in both data and empathy, our cross-functional teams leverage advanced analytics and behavioral insights to cultivate deep, emotional loyalty and create fierce brand advocates. We transform how brands connect with the audiences they care about most by seamlessly blending strategy, technology, and human understanding—increasing acquisition and retention to deliver measurable outcomes that align with strategic business objectives. wearephaedon.com



Path2Response is an award-winning, data-driven marketing company that helps businesses and nonprofi t organizations optimize direct mail marketing to reach responsive audiences and improve their ROI. We combine an experienced team with untapped data sources, the latest open-source technology, and cutting-edge data science to deliver transformative results. Our transformational cooperative data platform powers customer acquisition, retention, and reactivation in both offl ine and online channels. Through our partner program, we consistently achieve incremental and measurable revenue increases.
We are based in Broomfi eld, CO, and we serve businesses and organizations of all sizes across the United States. path2response.com




