Optimove is the first customer-led marketing platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value. It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multi-touch attribution of every marketing action. Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands including SodaStream, Papa John's, Staples, and others across sports, gaming, retail, telecommunications, and financial services. For more information go to optimove.com
A/B Testing is Dead.
OfferFit’s Automated Experimentation Platform is the fastest, most scalable way to accelerate testing and learning. Automatically discover the right message, creative, incentive, channel, and timing for every customer to unlock the full value of your customer data. Offerfit.ai
Acxiom is a customer intelligence company that provides data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. A leader in customer data management, identity, and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG). For more information, visit Acxiom.com.
Capillary is a catalyst for meaningful human connections. We power loyalty and consumer engagement with intelligent digital services and technology solutions to help businesses drive profitable, impactful results. Our unique combination of technology and digital services is powering over 400 brands across 30 countries with 500 million consumers on our platform. Trust Capillary to delight your customers throughout their entire journey with your brand. Creating Delight. Creating Growth. capillarytech.com
ebbo is an all-in-one loyalty company that has helped leading brands build unforgettable customer experiences for over two decades. In addition to its suite of uniquely configurable loyalty solutions, ebbo’s data driven, full-service approach helps brands build customer engagement on repeat.
ebbo’s spectrum of customer loyalty solutions includes points-based rewards, retention rewards, premium (subscription) loyalty and digital rebate programs, plus loyalty amplifiers like sweepstakes, UGC contests, trivia and more to help brands enhance their loyalty program with increased customer acquisition, activation, program onboarding & engagement, revenue optimization, point burning/liability management, customer retention, brand affinity, and brand advocacy. ebbo.com
Mastercard Data & Services provides retail customers with custom solutions to enhance customer acquisition, engagement, and loyalty. By harnessing the power of our real-time, anonymized and aggregated transaction data, powerful software platforms such as Test & Learn, SessionM and Dynamic Yield, and wealth of expertise, we empower customers to discover new insights, recommend targeted actions, improve performance over time, and execute campaigns at scale. Mastercard enables customers such as Walmart, JCPenney, DSW, Staples, Ulta, Chicos, Lane Bryant, Chipotle and more to make smarter decisions with better outcomes. mastercardservices.com
No matter the level of your marketing maturity, SAS enables you to uncover data-driven insights that lead to more intelligent decisions and more rewarding customer experiences. With SAS® Customer Intelligence 360, you can get a unified view of every customer using real-time insights from both customer-level digital data and traditional data sources. With this unprecedented level of understanding, you can create contextual, personalized customer interactions across inbound and outbound channels and craft engaging marketing strategies that benefit your customers and boost your bottom line. Our powerful marketing analytics combined with our expertise in merchandising and demand planning is why more than 1,400 retailer and consumer goods companies worldwide rely on SAS. sas.com
Attentive® is the leader in conversational commerce, reinventing business to consumer communication. Our SMS-first software platform helps everyone from entrepreneurs to enterprises strengthen relationships with their consumers in a new way. Through two-way, real-time, personalized communications, we drive billions in e-commerce revenue and over 8,000 leading brands like CB2, Pura Vida, Urban Outfitters, Jack in the Box, and Coach rely on Attentive to deliver powerful commerce experiences. attentive.com
Bread Financial™ (NYSE: BFH) is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive product suite, including private label and co-brand credit cards, installment lending, and buy now, pay later (BNPL). Bread Financial also offers direct-to-consumer solutions that give customers more access, choice and freedom through its branded Bread CashbackTM American Express® Credit Card and Bread SavingsTM products.
Formerly Alliance Data, Bread Financial is an S&P MidCap 400 company headquartered in Columbus, Ohio, and committed to sustainable business practices powered by its 6,000+ global associates. To learn more about Bread Financial, visit BreadFinancial.com or follow us on Facebook, LinkedIn, Twitter and Instagram.
Brierley is transforming loyalty around the world, turning client challenges into successful and profitable loyalty program solutions. We bring together innovative thought leadership, unparalleled expertise, and advanced technologies to help brands win customers’ hearts and minds.
Brierley offers the full breadth of services to drive unprecedented loyalty success: program design, strategy, research, analytics, customer insights, creative, and digital solutions. In addition, Brierley’s intuitive platform — LoyaltyOnDemand® — empowers everything a loyalty program demands to engage customers across every channel and touchpoint. It represents a powerful evolution in loyalty technology, continuously evolving with new features to keep programs on the leading edge.
Experts you can count on. Solutions you can trust. Success you can measure. Brierley.com
MessageGears is a warehouse-native customer engagement platform that delivers advanced customer segmentation,message personalization, and delivery that simply outperforms other enterprise marketing clouds and data platforms. Through direct data access and innovative platform capabilities, marketers can deliver compelling customer experiences at massive scale, faster and more flexibly than ever before. messagegears.com
For more than 10 years, Annex Cloud has been the worldwide leader in technology and service solutions that transform customer loyalty experiences for organizations, extending valued customer engagements, ultimately making beloved brands.
Powered by the comprehensive and scalable Loyalty Experience Platform™ solution suite, Annex Cloud customers capture and use zero- and first-party data to seamlessly deliver hyper-personalized experiences across the entire customer journey—from awareness, purchase, and retention to loyalty and advocacy. Supporting its global enterprise clients, Annex Cloud has offices in the US, Germany and India. The company is recognized by industry respected organizations and integrates with more than 125 market-leading technologies. Discover more at www.annexcloud.com.
Appriss Retail is the data science company transforming commerce interactions by reducing fraud, driving efficiency, and maximizing profitability for ecommerce and omnichannel retailers. With more than 20 years of data science expertise and visibility to more than 75 billion transaction, the company’s AI-driven, SaaS platform generates advanced analytical insights and real-time recommendations regarding returns, claims, incentives and loss prevention. Appriss Retail serves a global base of leading specialty, apparel, department store, hard goods, big box, grocery, pharmacy, and hospitality businesses in more than 150,000 locations (brick-and-mortar-and online) in 45 countries across six continents. For more information visit apprissretail.com
Braze (Nasdaq: BRZE) is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best Workplaces in New York, Fortune’s 2022 Best Workplace for Millennials, and UK Best Workplaces for Women 2022 by Great Place to Work. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at braze.com.
For over 27 years, Bridgetree has built a reputation of delivering the marketing outcomes that matter most. We solve our clients’ customer data challenges, identify actionable customer insights, and manage targeted marketing campaigns that work. We are at the forefront of innovation. We have a strong bias in favor of action — we do things, we create movement, and we’re constantly trying new things. To learn more about our work and what working with us is like visit bridgetree.com
Comarch is a global software house which delivers cutting-edge loyalty management & digital marketing platforms that companies can use to increase customer lifetime value, drive brand awareness, and boost profits. Recognized as a Strong Performer in The Forrester Wave report, it supports some of the world’s most popular brands (including Auchan, BP, Ford, and Heathrow Airport) by providing them with tools for building and running immersive B2B, B2C, and B2E loyalty programs and marketing campaigns. comarch.com
We’ve been partnering with clients for more than 20 years – and in that time we’ve learned a few things about improving the customer experience. Everything we do and every action we take is designed to make our clients more successful. We know good enough isn’t good enough so we keep moving forward, finding new ways, new thinking, new approaches. And we don’t stop until, well, we don’t stop. datadelivers.com
Marigold’s approach to relationship marketing stands alone in a world of one-size-fits-all marketing technology companies. Our solutions are designed for your specific size, industry, and maturity, giving you the technology and expertise you need to grow the relationships that grow your business, from customer acquisition to engagement to loyalty. And, with a team of strategists that provide insights into what’s working, what’s not, and what’s changing in your industry, you can maximize ROI at every step.
Great marketing isn’t just about conversion but genuine connection. Learn why 40,000 businesses worldwide trust Marigold as the foundation they need to help relationships take root. meetmarigold.com
With 40 years of industry leadership, PDI Technologies, Inc. resides at the intersection of productivity and sales growth, delivering powerful solutions that serve as the backbone of the convenience retail and petroleum wholesale ecosystem. By “Connecting Convenience” across the globe, we empower businesses to increase productivity, make informed decisions, and engage faster with their customers. From large-scale ERP and logistics operations to loyalty programs and cybersecurity, we’re simplifying the industry supply chain for whatever comes next. Today, we serve over 200,000 locations worldwide with solutions like the Fuel Rewards® program and GasBuddy®, two popular brands representing more than 20 million active users. pditechnologies.com
SheerID is the best converting verification platform for gated offers. With SheerID, brands identify and acquire customers from high-value consumer communities — such as the military, students, teachers, first responders, and more — with personalized offers, gated by instant verification from 20K+ authoritative data sources. SheerID can verify more than 2.5 billion people across the world, provides global marketing insights from hundreds of the world’s leading brands, and never shares or sells customer data. As a result, the world’s biggest brands — including Target, Home Depot, Spotify, and T-Mobile — rely on SheerID as their identity marketing partner. sheerid.com
Wiland is the marketing data company that leading brands trust to help them achieve their most important marketing objectives. Wiland’s audience and data products are fueled by the largest set of consumer spending signals ever assembled and the most advanced, AI-enabled predictive modeling platform. Marketers who use Wiland audiences and data in their multichannel campaigns are able to target their message with maximum accuracy to the people most likely to respond, convert, spend, and make repeat purchases. By helping marketers analyze, enrich, scale, and activate their first-party data, Wiland enables them to run high-performing multichannel campaigns that produce maximum ROI. Learn more at www.wiland.com
Zeta is a cloud-based marketing technology company that empowers brands to acquire, grow and retain customers. We are on a mission to be the preferred software platform for enterprises to accelerate growth and enrich the connections they have with their customers. The Zeta Marketing Platform (ZMP) activates on every online and offline marketing channel (including Email, Connected TV, SMS, Website, Social Media, and more) with sophisticated AI that analyzes billions of consumer data signals to predict consumer intent, personalize experiences, and accelerate growth for brands. zetaglobal.com
Bluecore is a retail marketing technology that transforms casual shoppers into lifetime customers for the world’s largest retail brands — and enables retailers to quickly turn data into revenue-generating campaigns. Through its patented shopper-and-product matching and the release of Bluecore Communicate™, Bluecore Site™ and Bluecore Advertise™, brands can easily personalize 100% of communications delivered to consumers through their email, mobile, ecommerce, and paid media shopping experiences. Bluecore replaces manual processes with intelligent workflows and advanced predictive models, allowing brands to manage these communications through a single interface. In 2019, the company bet big on itself when it introduced the industry’s first shared-success pricing model. It’s now credited with doubling email revenue and increasing customer retention, lifetime value, and overall speed to market for more than 400 brands — including Express, NOBULL, The North Face, Teleflora, and Bass Pro Shops. www.bluecore.com
Bond generates growth for clients by creating enduring relationships between people and brands based on intelligent connections and engaging experiences. Bond serves clients globally with customer experience and loyalty solutions that enable brands, customers, employees, partners, and the communities they serve, to experience the benefits of growth. Headquartered in Toronto, Bond is management-owned with more than 800 people and six offices across North America. bondbl.com
Concentrix Catalyst is the experience design and engineering team of Concentrix, a leading global solutions company that reimagines everything CX through strategy, talent, and technology. We combine human-centered design, powerful data, and strong tech to accelerate CX transformation at scale.
Exchange Solutions is a cloud-based marketing technology company that delivers personalized loyalty solutions to retailers enabling them to build deeper and more profitable engagement with their consumers. With more than 25 years of experience in the industry, Exchange Solutions transforms loyalty programs and promotions from being costly applications to productive and profitable capabilities for clients across various verticals in the US and Canada. Current clients include Esso™ and Mobil™, Sobeys Inc., Harry Rosen, Replacements, McKesson, Indochino and White Cap.
As a trusted partner, Kobie delivers market-leading, end-to-end loyalty solutions designed to enable customer experiences for the world's most successful brands.
We do this with a strategy-led, technology-enabled approach that uncovers the truth behind what drives consumers on an emotional level.
As a consistently named Forrester Leader with more than 30 years in business, it is our mission to grow enterprise value through loyalty.
To learn more, visit: www.kobie.com.
Quad (NYSE: QUAD) is a global marketing experience company that helps brands reimagine their marketing to be more streamlined, impactful, flexible, and frictionless. Quad’s strategic priorities are powered by three key competitive advantages that include integrated marketing platform excellence, innovation, and culture and social purpose. The company’s integrated marketing platform is powered by a set of core disciplines including business strategy, insights and analytics, technology solutions, managed services, agency and studio solutions, media, print, in-store, and packaging.
Serving over 4,600 clients, Quad has more than 15,000 people working in 14 countries around the world.
Please visit quad.com for more information.
Snipp provides promotions and loyalty programs designed to engage customers across the entire path to purchase - in-store, at home and online. Clients can run one-off promotions to evergreen loyalty programs that meet objectives at a brand, shopper, category, and portfolio level and customizable by region, language, channel, retailer and more.
SnippCARE, our modular Customer Acquisition, Retention & Engagement platform, powered by our market-leading receipt processing platform for purchase and non-purchase validation, enables implementation of ROI-driven, omni-channel programs, globally. We capture zero-party data in real time and build proprietary data sets, driving engagement, personalization and brand loyalty and enabling intelligent decision-making. It’s tailor-made for brands to build deeper relationships with their customers.
For over a decade, we have worked with the world’s leading organizations in both B2C and B2B spaces, across industry verticals including CPG, retail, pharma, utility, home and outdoor, alcohol, tobacco, lifestyle and more.
Visit us at www.snipp.com for more details and program examples.
PRIMO is an Omnichannel Marketing Platform. PRIMO specializes in helping brick-and-mortar enterprises that face problems collecting data from online/offline channels and executing marketing campaigns across touchpoints. We offer Loyalty Management, Campaign Management, and Partnership Management. Campaign management features a segment-based mission campaign that helps drive desired behaviors while gamifying customer experience. Our platform is equipped with Booking Management designed particularly for the wealth management sector. Partnership management allows shopping malls and consumer-packaged goods to leverage their network of tenants and distributors to engage end consumers on behalf of the brands. PRIMO is trusted by multinational companies and leading brands in Retail, FMCG, and Financial Institutions such as Nestle, Tokio Marine Life Insurance, DKSH, and Central The 1. The platform is currently managing more than 20 million users with more than 2 million monthly active users in aggregate. PRIMO was founded by 2 MIT Sloan graduates whose background lies in quantitative analytics and O2O customer engagement.
Baesman Group helps retail brands find, grow, and retain customers by using your customer data to capture, organize, and study behaviors that give you a better understanding of your customer. We take that data and create winning marketing strategies, highly responsive campaigns, powerful loyalty programs, and increased engagement. We also offer multichannel execution services from email and SMS to direct mail campaigns. We come in when and where you need us as an extension of your team.
IBM is the global leader in business transformation through an open hybrid cloud platform and AI, serving clients in more than 170 countries around the world. IBM is also one of the world’s most vital corporate research organizations, with 29 consecutive years of patent leadership. Above all, guided by principles for trust and transparency and support for a more inclusive society, IBM is committed to being a responsible technology innovator and a force for good in the world. For more information about IBM visit: ibm.com.
Klaviyo is a unified customer platform that gives online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale. With Klaviyo, brands can combine customer data with more than 260 native integrations to automate personalized email and SMS communications that make customers feel seen. Klaviyo makes it easy—no need to start from scratch, piece together multiple platforms, or rely on third-party marketplaces and ad networks. From mom-and-pop shops to established companies, innovative brands like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 100,000 other paying users leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms. klaviyo.com