sponsors
Optimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers.
For two years running, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognized for its AI-driven decisioning, prescriptive insights, and proven ability to orchestrate thousands of personalized campaigns in real time across channels. AI-led marketing is a hallmark of Optimove’s visionary leadership. By embedding AI directly into its platform as early as 2012, Optimove paved the way for today’s Positionless Marketing standard.
Its Positionless Marketing Platform includes Optimove Engage and Orchestrate for cross-channel campaign decisioning and orchestration; Optimove Personalize, a digital personalization engine; and Optimove Gamify, a loyalty and gamification platform.
Today, its comprehensive AI-powered suite is at the leading edge of empowering marketers to streamline workflows from Insight to Creation and through Optimization. Optimove provides industry-specific and use-case solutions for leading consumer brands globally. optimove.com.
Hightouch is the leading AI Decisioning platform, empowering CRM teams to unlock the full potential of their data for personalized customer engagement. With intuitive no-code interfaces and battle-tested machine learning models, Hightouch enables brands like PetSmart, and WHOOP to deliver 1:1 personalized experiences that drive incremental revenue, strengthen customer loyalty, and streamline marketing workflows. Seamlessly integrating with existing technology stacks, AI Decisioning deploys AI Agents that automate decision-making, optimize campaigns, and empower marketers to m ove faster and accelerate learning like never before. hightouch.com
Comarch is a global software house that delivers cutting-edge loyalty management & digital marketing platforms that companies can use to increase customer lifetime value, drive brand awareness, and boost profits. Recognized as a Strong Performer in The Forrester Wave report, Comarch supports some of the world’s most popular brands (including Auchan, BP, Ford, and Heathrow Airport) by providing them with tools for building and running immersive B2B, B2C, and B2E loyalty programs and marketing campaigns. comarch.com
Kobie delivers market-leading,end-to-end loyalty solutions for the world’s most successful brands. Withstrategy-led technology, Kobie is consistently named an industry leader byForrester with a mission of growing value through loyalty.
We turn complex customer data intoactionable insights, leveraging human-guided AI and strategic services toenable loyalty outcomes across industries. Kobie Alchemy® Loyalty Clouddelivers and measures loyalty experiences that set brands apart. To learn moreabout partnering with Kobie and how we have been driving loyalty for more thanthree decades, visit www.kobie.com.
Zeta Global is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. zetaglobal.com
Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora.
Oracle helps ambitious food and beverage providers transact in new ways, prioritize guests, and deliver great experiences. With Simphony Cloud, an open and extensible digital transaction platform, NetSuite for business management, and CrowdTwist for loyalty, thousands of operators worldwide automate operations and elevate personalized guest experiences with Oracle. oracle.com
Shell® Fuel Rewards® isn’t just a premier loyalty program; it’s a national savings powerhouse with more than 35 million members and more than $3 billion in fuel savings delivered! Through collaboration with top brands like T-Mobile, national grocery chains, and dining networks, we offer meaningful savings at the pump. Every day, drivers turn daily purchases into instant savings at 12,000+ participating sites. Shell sets the standard for fuel rewards nationwide—because why settle for less when you can save more with Shell Fuel Rewards®? Join the movement today. www.fuelrewards.com
Attentive® is the AI-powered SMS and email marketing platform that delivers unparalleled messaging performance on the channels that matter most. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, Dickey’s Barbeque Pit, and Wyndham Resort, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. attentive.com
Baesman Group creates personalized marketing strategies to transform direct-to-consumer campaigns from One to Many to One to One through customer insights, marketing strategy, custom technology solutions, and personalized multichannel execution. We accelerate customer engagement and loyalty by helping you leverage your customer data to deliver personalized messages in the right channel at the right time in the customer journey.
We’re experts in personalized marketing. We help brands build relationships with customers to increase customer acquisition, build loyal customers, and increase CLV, all while leveraging our custom technology solutions to find efficiencies and reduce overall marketing costs. Our custom-built reporting is delivered when and how you want it, so you’ll always have the data you need at your fingertips. While we can integrate and work with any platform, existing or new, we also offer our CDP and Loyalty platform, Intuition, which is completely customizable to your strategy and business goals.
Our multichannel execution services include personalized, variable direct mail printing, mailing, and tracking, SMS and email strategy and execution, as well as in-store signage, fulfillment, and custom-branded web-to-print portal, Brandwise, which is ideal for brands with multiple locations so you can better control your inventory as well as your brand standards. baesman.com
ITA Group partners with brands to foster deeper customer relationships through our end-to-end customer loyalty solution. Our approach combines strategic planning, advanced loyalty software, personalized rewards, and continuous analytics to create programs that motivate repeat purchases and long-term brand commitment. We tailor solutions to each client’s needs, integrating creative services and operational management for seamless experiences across all customer touchpoints.
Beyond loyalty, ITA Group transforms how business feels globally by delivering impactful events, employee recognition programs, research and learning solutions. We help organizations create meaningful connections and lasting value, ensuring every interaction feels purposeful and rewarding. itagroup.com
Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform.
Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. The world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.
Founded in 2015, the company has a global reach with teams in Berlin, London, Boston and Singapore, and over 250 clients across North America, Europe and APAC. It was recognized in Gartner’s 2023 Market Guide for Loyalty Program Vendors, and as a major player in IDC’s 2024 MarketScape report for Loyalty Software Providers. talon.one.com
Exchange Solutions is a cloud-based loyalty platform management company that delivers personalized loyalty solutions to B2C and B2B businesses, enabling them to build deeper and more profitable engagement with their customers. With more than 25 years of experience in the industry, Exchange Solutions transforms loyalty programs and promotions from being costly applications to productive and profitable capabilities for clients across various industries in the US and Canada. Current clients include retailers such as Esso™ and Mobil™, Sobeys Inc., McKesson, Indochino, Suncor and Bealls. exchangesolutions.com
We are Phaedon. Previously the commercial marketing group of ICF under the brand name ICF Next, we are now an independent company.
Our name may be new but we’re not new to what we do. Our market-leading SaaS loyalty platform, Tally™, underpins many of the largest and most beloved loyalty programs across the globe. Through innovative, tech-agnostic loyalty strategy, program design, and experience services, powered by our AI insights engine, Clary, we help brands build more meaningful customer relationships that transcend mere points and programs.
With an approach that is grounded in both data and empathy, our cross-functional teams leverage advanced analytics and behavioral insights to cultivate deep, emotional loyalty and create fierce brand advocates. We transform how brands connect with the audiences they care about most by seamlessly blending strategy, technology, and human understanding—increasing acquisition and retention to deliver measurable outcomes that align with strategic business objectives. wearephaedon.com
Vibes mobile-first platform creates personal, revenue-driving and long-term mobile engagement between consumers and the world-class brands they love. Industry leaders like Chipotle, Kohl's and Polo Ralph Lauren use Vibes to grow customer relationships with relevant, high-volume mobile messaging and mobile wallet marketing on a global scale. Vibes enables marketers to seamlessly connect with their customers using a data-rich and API-packed solution that beautifully optimizes and unifies their SMS, MMS, RCS and Mobile Wallet campaigns. vibes.com
MessageGears is built for the maverick marketer, the visionary IT leader, the data-driven strategist – for bold teams who craft the type of messaging that makes customers say “how did they know?” We help enterprises create intelligent journeys across email, SMS, mobile, and beyond to deliver personalization at scale that feels human, not robotic. With AI-assisted insights and advanced segmentation, marketers spend less time wrangling and more time creating standout narratives. That means tighter workflows, better-timed triggers, and campaigns that adapt to real customer behavior instead of stale assumptions or incomplete signals.
MessageGears is warehouse-native, so your customer data stays put – no risky copies, no slow syncs. Audiences are always current and governed by your rules. The result is messages that send when the opportunity is real, fewer workarounds, lower costs, and improved data security that IT teams love. You really can have it all. messagegears.com
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