Optimove is the first Customer-Led Marketing Platform. Its CRM marketing solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.
Optimove is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action. In Gartner's 2023 Magic Quadrant for Multichannel Marketing Hubs, Optimove was positioned the highest in execution and furthest in vision among Challengers. In Gartner's companion report and ranked #1 by Gartner for Multichannel Marketing Journey Orchestration. Optimove provides industry-specific and use-case solutions for hundreds of leading consumer brands including Staples, SodaStream, Blain's Farm & Fleet and others across sports, gaming, retail, telecommunications, and financial services.
For more information go to optimove.com
The lifecycle marketers dream is to send every customer the right message about the right product, with the right incentive, at the right time of day and day of the week to maximize success with each individual customer. No matter how brilliant or creative a campaign seems on paper, the only way to know if an idea works is to try it out with customers.
Traditionally, marketers have tried to personalize with A/B testing. But A/B testing is slow, doesn’t scale, and doesn’t adapt as the market changes. If marketers adopt the “winning” option from an A/B test, they are letting the majority rule. In an election, getting 51% of the vote means you win. In a marketing campaign, engaging 51% of your customers is probably a losing strategy – 49% of your customers aren’t getting what they want.
OfferFit radically accelerates experimentation for lifecycle marketers, leveraging all of a marketer's first-party data on existing identified customers to make the best 1:1 decision for each individual. OfferFit allows marketers to effortlessly create hundreds of content variants with generative AI, and then test content, channels, offers, incentives, and frequency of send at the 1:1 customer level.
Acxiom partners with the world’s leading brands to create customer intelligence, enabling data-driven marketing experiences that generate value for people and for brands. The experts in identity, the ethical use of data, cloud-first customer data management, and analytics solutions, Acxiom makes the complex marketing ecosystem work, applying customer intelligence wherever brands and customers meet. For more than 50 years, Acxiom has improved clients’ customer acquisition, growth, and retention. With locations in the US, Europe, and Asia, Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG). For more information, visit Acxiom.com.
Bread FinancialTM (NYSE: BFH) is a tech-forward financial services company providing simple, personalized payment, lending and saving solutions. The company creates opportunities for its customers and partners through digitally enabled choices that offer ease, empowerment, financial flexibility and exceptional customer experiences. Driven by a digital-first approach, data insights and white-label technology, Bread Financial delivers growth for its partners through a comprehensive product suite, including private label and co-brand credit cards, installment lending, and buy now, pay later (BNPL). Bread Financial also offers direct-to-consumer solutions that give customers more access, choice and freedom through its branded Bread CashbackTM American Express® Credit Card and Bread SavingsTM products.
Headquartered in Columbus, Ohio, Bread Financial is powered by its 7,500+ global associates and is committed to sustainable business practices. To learn more about Bread Financial, visit BreadFinancial.com or follow us on Facebook, LinkedIn, Twitter and Instagram.
Comarch is a global software house that delivers cutting-edge loyalty management & digital marketing platforms that companies can use to increase customer lifetime value, drive brand awareness, and boost profits. Recognized as a Strong Performer in The Forrester Wave report, Comarch supports some of the world’s most popular brands (including Auchan, BP, Ford, and Heathrow Airport) by providing them with tools for building and running immersive B2B, B2C, and B2E loyalty programs and marketing campaigns. comarch.com
Marigold’s approach to relationship marketing stands alone in a world of one-size-fits-all marketing technology companies. Our solutions are designed for your specific size, industry, and maturity, giving you the technology and expertise you need to grow the relationships that grow your business, from customer acquisition to engagement to loyalty. And, with a team of strategists that provide insights into what’s working, what’s not, and what’s changing in your industry, you can maximize ROI at every step.
Great marketing isn’t just about conversion but genuine connection. Learn why 40,000 businesses worldwide trust Marigold as the foundation they need to help relationships take root. meetmarigold.com
Zeta Global is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. zetaglobal.com
Attentive® is the leader in conversational commerce, reinventing business to consumer communication. Our SMS-first software platform helps everyone from entrepreneurs to enterprises strengthen relationships with their consumers in a new way. Through two-way, real-time, personalized communications, we drive billions in e-commerce revenue and over 8,000 leading brands like CB2, Pura Vida, GUESS and Urban Outfitters rely on Attentive to deliver powerful commerce experiences.
Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. Learn more at braze.com.
ebbo is an end-to-end loyalty solutions company that empowers brands to drive loyalty through continuous customer engagement. Our team is dedicated to understanding your loyalty goals and developing innovative solutions and results-driven strategies that help you achieve them. Trusted by leading brands like T-Mobile, Lowe's, and Oriental Trading Company, ebbo is your partner in building customer engagement on repeat.
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.
As a trusted partner for more than 30 years, Kobie delivers market-leading, end-to-end loyalty solutions designed to enable customer experiences for the world’s most successful brands. With a strategy-led, technology-enabled approach, Kobie is consistently named an industry leader by Forrester with a mission of growing enterprise value through loyalty for clients.
Reaching more than 330 million consumers through loyalty, Kobie’s solutions are robust, but our philosophy is simple. The thoughtful design of proven solutions coupled with extensible, scalable, and configurable technology leads to a seamless customer experience. We bring strategic tools and frameworks to design programs that deliver results, and leverage our proprietary technology, Kobie Alchemy® Loyalty Cloud, to deliver and measure loyalty experiences. To learn more about partnering with Kobie, visit www.kobie.com.
Headquartered in Silicon Valley, Loyalty Juggernaut, Inc. (LJI) is the next-gen loyalty and customer engagement solutions enterprise, helping brands reimagine their customer loyalty initiatives in #theageofdigitalcustomer.
GRAVTY®, LJI’s digital transformation platform is specifically designed for the ecosystem-centric loyalty programs. Built ground-up on break-through technologies including serverless computing, microservices architecture, AI/ML, and big data, GRAVTY® addresses the fundamental limitations of the traditional loyalty platforms and enables brands to deliver on the digital customer expectations comprehensively.
GRAVTY® client base includes leading global brands, running industry-defining and award-winning, ecosystem-centric loyalty programs in airline, hospitality, retail, food & beverages, financial services, telco and multi-brand, diversified business groups. lji.io
Baesman Group creates personalized marketing strategies to transform direct-to-consumer campaigns from One to Many to One to One through customer insights, marketing strategy, custom technology solutions, and personalized multichannel execution. We accelerate customer engagement and loyalty by helping you leverage your customer data to deliver personalized messages in the right channel at the right time in the customer journey.
We’re experts in personalized marketing. We help brands build relationships with customers to increase customer acquisition, build loyal customers, and increase CLV, all while leveraging our custom technology solutions to find efficiencies and reduce overall marketing costs. Our custom-built reporting is delivered when and how you want it, so you’ll always have the data you need at your fingertips. While we can integrate and work with any platform, existing or new, we also offer our CDP and Loyalty platform, Intuition, which is completely customizable to your strategy and business goals.
Our multichannel execution services include personalized, variable direct mail printing, mailing, and tracking, SMS and email strategy and execution, as well as in-store signage, fulfillment, and custom-branded web-to-print portal, Brandwise, which is ideal for brands with multiple locations so you can better control your inventory as well as your brand standards.
BlueConic, the leading pure-play customer data platform, liberates companies’ first-partydata from disparate systems and makes it accessible wherever and whenever it isrequired to transform customer relationships and drive business growth. Over 350companies worldwide, including Forbes, Heineken, Mattel, Michelin, Telia Company, andVF Corp, use BlueConic to unify data into persistent, individual-profiles, and then activateit across customer touchpoints and systems in support of a wide range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics,digital products and experiences, audience-based monetization, and more. BlueConic is aglobal company with offices in the US and Europe.
Bridgetree delivers outcomes quickly by applying unique intelligence to execute proven marketing programs, built on over 28 years of success for our clients. Our solutions drive customer acquisition and retention through life event, competitive conquesting, and CRM strategies that generate sales and profit at scale.
We make marketing simple, by making the hard parts painless.
IDI is the leading provider of AI-powered consumer identity resolution and intelligence. Based on our proprietary cloud-native technology and expansive consumer identity graph, our marketing solutions harness the power of data fusion to enable our clients to better know and interact with their audiences. IDI provides vital marketing services to retail companies including contact data verification, data enrichment, consumer segmentation, identity resolution, and data monitoring.
Visit https://www.ididata.com/solutions/idimarketing/ to learn more.
Iterable isthe top-rated AI-powered customer communication platform that helpsorganizations like Redfin, Priceline, Calm, and Box to activate customers withjoyful interactions at scale. Iterable’s data engine, ease of use, and flexibleand open architecture makes it the best platform to close the data activation gap by bringingtogether customer data with the ability to design experiences, deliver them, and optimize them—all in one platform. iterable.com
Jebbit transforms the way brands interact with consumers through engaging interactive experiences like product recommendation quizzes, trivia, live polls, (better) surveys, shoppable lookbooks, on-site widgets, and more. These experiences collect first- and zero-party data directly from consumers by exchanging genuine value with consumers in return for their data, enabling brands to acquire more high-value customers, drive more online sales, enrich customer profiles and segments, and unlock valuable insights (at scale) at every touchpoint.
Thousands of globally recognized brands use Jebbit to accelerate their first- and zero- party data initiatives by by leveraging Jebbit’s most trusted and most intuitive software platform, which comes equipped with the comprehensive strategy and award-winning support required to for businesses to achieve impactful growth and long-term success.
mParticle makes it easy to manage customer data along the entire product and customer lifecycle. Teams across companies like Overstock, GOAT, and Starbucks use mParticle to deliver great customer experiences and accelerate growth by solving the foundational challenges that impede success at scale. Founded in 2013, mParticle is headquartered in New York City with employees around the globe. mparticle.com
Mastercard Data & Services encompasses Mastercard's offerings beyond the transaction. We deliver the technology and data capabilities to help retailers innovate, grow, and stay ahead of the competition in today’s digital world.
By harnessing the power of our real-time, anonymized, and aggregated transaction data, powerful software platforms such as SessionM (loyalty), Test & Learn (analytics), Dynamic Yield (personalization), and wealth of expertise, we empower retailers to discover new retail insights and opportunities, recommend targeted actions and predict results, improve performance over time, and execute programs and campaigns at scale. Our services drive efficiency and value and help customers make smarter decisions with better outcomes.
MessageGears is a warehouse-native customer engagement platform that delivers advanced customer segmentation, message personalization, and delivery that simply outperforms other enterprise marketing clouds and data platforms. Through direct data access and innovative platform capabilities, marketers can deliver compelling customer experiences at massive scale, faster and more flexibly than ever before. messagegears.com
Movable Ink personalizes every customer engagement through automation and artificial intelligence. The world’s most innovative brands rely on Movable Ink to maximize revenue, simplify workflows, and achieve the optimal customer experience. Headquartered in New York City with over 500 employees, Movable Ink serves its global client base with operations throughout North America, Central America, Europe, Australia, and Japan.
Learn more at movableink.com.
Resonate is the leader in AI-powered consumer data and intelligence, delivering proprietary, privacy-safe consumer data for insights, analysis and activation. The Resonate data set includes over 14,000 relevant, real-time data points that describe more than 230 million U.S. individuals. Resonate data is available how and where you need it for research, acquisition, media activation, predictive modeling, and first-party data enrichment. Hundreds of companies use Resonate to understand their audiences and drive highly effective marketing strategies that transforms growth.
SheerID can enhance your loyalty program or digital wallet by helping you attract high-value customers and verified, first-party data to create personalized customer journeys. Leverage our platform to create exclusive offers for consumers based on their occupation, life stage, or community membership, verify their status, and keep their provided data to build relationships with them. sheerid.com/business/
Simon Data is the leading customer data platform (CDP) for enterprise customer marketing teams. Top brands such as JetBlue, Tripadvisor, ASOS, and 1-800-Flowers use Simon Data to centralize their customer data, build precise, sophisticated segments, and drive 1:1 personalization across customer touchpoints. Simon Data is recognized as a G2 Leader in the CDP space. Learn more about Simon Data at simondata.com.
Vericast provides marketers a simple, data-rich approach to influence consumers and drive meaningful commerce. We power smarter activations for 15,000+ clients, leveraging our proprietary technologies and solutions portfolio to deliver messages to audiences with precision and scale. See Vericast.com.
For more than 10 years, Annex Cloud has been the worldwide leader in technology and service solutions that transform customer loyalty experiences for organizations, extending valued customer engagements, ultimately making beloved brands.
Powered by the comprehensive and scalable Loyalty Experience Platform™ solution suite, Annex Cloud customers capture and use zero- and first-party data to seamlessly deliver hyper-personalized experiences across the entire customer journey—from awareness, purchase, and retention to loyalty and advocacy. Supporting its global enterprise clients, Annex Cloud has offices in the US, Germany and India. The company is recognized by industry respected organizations and integrates with more than 125 market-leading technologies. Discover more at www.annexcloud.com.
Blue Boat Data is an enterprise intelligence platform designed for the business context of your data.
Built by a seasoned team who’ve spearheaded in-house data and analytics functions for global brands, alongside technologists at the forefront of data and AI innovation.
Our Smart Data Layer (SDL) is designed to solve the persistent complexities faced by companies as they strive to maximize value from their data. The SDL is built on deep domain knowledge of the direct-to-consumer space and modular by design. Solutions range from transforming raw data into business ready metrics to machine learning-driven customer segmentation. The platform can reduce the time analysts spend wrangling data by 70 - 80%.
We're passionate about discussing your data and analytics needs and partnering to deliver solutions. Blue Boat Data
Bond generates growth for clients by creating enduring relationships between people and brands based on intelligent connections and engaging experiences. Guided by insights from advanced research and practical commercial application through the Bond Behavioral Institute, and enabled by technology through its proprietary cloud Synapze platform, Bond serves clients globally with customer experience and loyalty solutions—enabling brands, customers, employees, partners, and the communities they serve to experience the benefits of growth. Headquartered in Toronto, Bond has more than 800 people and eight offices across North America and Europe.
Capillary Technologies is the global leader in customer loyalty and offers an end-to-end customer loyalty platform that provides a comprehensive view of consumers, and unified, cross- channel strategies that deliver a real-time omnichannel, personalized, and consistent experience for customers. Powering 100+ loyalty programs, across 30+ countries, Capillary works with 250+ brands including the likes of Tata, PUMA, Shell, Al-Futtaim, Petron, Domino’s, Kanmo Group, and Marks & Spencer. With a massive reach of 1Bn+ consumers and processing 5Bn+ annual transactions, the company has the backing of Warburg Pincus, Sequoia Capital, Avataar Ventures, and Filter Capital. For more information, visit www.capillarytech.com.
Cordial is the only true marketing platform that empowers brands to fully automate their marketing strategies. Future-thinking brands such as Revolve, Eddie Bauer, and Adore Me choose Cordial to deliver high-conversion messages—across email, SMS, mobile app, social media, direct mail, and more—that drive record-breaking customer engagement and revenue growth. Cordial was named a Fastest-Growing Company in the 2022 Deloitte Technology Fast 500™, and won Business Intelligence Group’s Best Places to Work award in 2023. Connect with us at cordial.com
Engage People is the only loyalty network that enables program members to pay with points directly at checkout. The global technology provider connects loyalty programs with global payment systems and online retailers and covers 100% of the top purchase categories in North America. Leading banks and retailers around the world rely on Engage People for its first-of-its-kind loyalty network and pay-with points capabilities, which has enabled the redemption of more than 43 billion points and growing. The Company is headquartered in Toronto, Ontario, Canada, and has offices in the U.S., Canada, and Italy.
For more information visit: www.engagepeople.com.
Exchange Solutions is a cloud-based marketing technology company that delivers personalized loyalty solutions to retailers enabling them to build deeper and more profitable engagement with their consumers. With more than 25 years of experience in the industry, Exchange Solutions transforms loyalty programs and promotions from being costly applications to productive and profitable capabilities for clients across various verticals in the US and Canada. Current clients include retailers such as Esso™ and Mobil™, Sobeys Inc., McKesson, Petro Canada, INDOCHINO, Today’s Shopping Choice, Pet Valu, and White Cap.
Snipp Interactive is a leading PaaS company in the global loyalty and promotions sector with a focus on fostering meaningful brand engagement for clients through disruptive marketing tech solutions.
Snipp's modular SnippCARE (Customer Acquisition, Retention & Engagement) Platform, powered by our market-leading transaction processing engine, allows clients and partners to run turnkey, omnichannel programs that help acquire untapped consumers and engage them across the entire path to purchase. We generate unique customer data and shopper insights allowing brands to further deepen relationships with their customers.
For over a decade, we have worked with the world’s leading organizations in both B2C and B2B spaces across industry verticals, including CPG, pharma, utility, home and outdoor, alcohol, tobacco, lifestyle and more.
Visit us at www.snipp.com for more details and program examples.
SAS is the leader in advanced analytics. Only SAS bridges merchandising, marketing and supply chain processes across the entire retail and consumer goods enterprise. That’s why 921 retailers worldwide – and 90% of Fortune 100 companies.– rely on SAS. sas.com