The Creative Edge

Everyone was kind and the atmosphere was not overwhelming, unlike other conferences. Easy to connect with people!

Fantastic conference…our team really enjoyed it. Thanks for all of your hard work!!

I had a great experience at CRMC and appreciated the opportunity to present. Since the conference I have had multiple follow-up conversations with fellow marketers who saw my presentation and have reached out to me to connect, discuss potential partnerships, or just talk about subscription loyalty—which was nice to see that type of reaction. Thank you for everything!

What an incredible experience at CRMC 2026 this week! Hosted at the beautiful Omni PGA Frisco Resort in Texas, this event proved to be the ultimate venue to connect, share insights, and discuss the future of customer loyalty. When you want to bring brands and partners together to tackle big topics like loyalty, engagement, and the AI-driven future, you need an environment that fosters genuine collaboration and high energy. CRMC provides just that. Blending deep industry insights with an engaging atmosphere gives everyone the perfect space to align their strategies and “tee” up for success.

It was a great conference as usual! Epsilon has been an involved partner for countless years, and 2026 was no different. Can’t wait to be back next year.

Such a great CRMC this year, where so many connections were made and meaningful insights shared. Another one in the books!

Four days. Countless conversations. A whole lot of Agentic AF hats. What a week in Frisco at CRMC! We spent the week swapping ideas with customer marketing, CRM, lifecycle, and loyalty leaders. We learned so (so!) much from each and every one of you. Thank you to everyone who stopped by the lounge, shared a challenge, exchanged ideas, or just came by to say hello. And an extra special thank you the CRMC for organizing this unique and incredible event. We loved seeing so many familiar faces (and meeting plenty of new ones, too). Until next time.

If there's one conference I wouldn't want to miss, it's the CRMC! Every year, I leave inspired by fresh ideas, valuable insights into the future of marketing and evolving consumer behavior, and practical takeaways our team can put into action. The energy and collaborative atmosphere make the experience truly exceptional. One of my favorite things is bringing different team members each year to share in that inspiration. CRMC consistently delivers value long after the conference ends!

The event was great! I learned so much and I know my team enjoyed it too. We’ll be back next year!

I just wrapped up an incredible week at CRMC! Between the thought-provoking sessions, familiar faces, and exciting new connections, this week reminded me why I love this industry so much. The energy was contagious, and the conversations happening around loyalty, customer relationships, and what's next were inspiring. A few key themes stood out from the sessions I attended: Firstly, human connection matters more than ever. Loyalty becomes more human when AI removes friction, strengthens trust, and gives people better moments. Nearly every session touched on how to move beyond transactional loyalty. Personalization powered by data at every stage: this message was consistent throughout the case studies. Lastly, that ease and time outrank quality as loyalty drivers. Friction is truly the enemy of loyalty. My first time at CRMC was such a treat! So many ways to tell stories, so many ways to care for our communities, and so many opportunities to make an impact. My mind and soul are eager to watch this industry evolve!

My favorite thing about CRMC was the incredible group of people and interaction.

As a sponsor I have never worked with such an organized conference. Every detail was well planned and every person was fantastic.

Just getting back from a whirlwind couple of days at CRMC. From hearing about pattern-disrupting loyalty program refreshes at At Home Group Inc., Michaels Stores, and Nothing Bundt Cakes; to exploring how to be easier to buy from (David Avrin Keynote), we learned many lessons that will help proactive brands avoid disruption and commoditization. My biggest takeaways from conversations throughout the week: Technology is only as impactful as the people, strategy, communications and incentives that power it. The cost of losing a top customer is more expensive than the cost of a lower customer lifetime value. In-person events are competitive differentiators. Influencers and creators continue to be a powerful tool for brands. Thank you to the entire CRMC team for putting together such a thoughtful event. Thanks to Lindsay Eichten from Omni Hotels for the on-site hospitality. And thank you to the industry partner community for making this possible with sponsorships and engaging thought leadership.

CRMC was a fantastic few days connecting with customers, partners, industry leaders, and friends—both familiar faces and new connections. I’m grateful for the conversations, insights, and opportunities that came out of this year’s event.

Thank you so much. It was a fruitful few days! We will be back next year for sure!

It was a fantastic event! Thank you for all the hard work you put into it…already excited for next year!

What I liked most about CRMC is as a first-time attendee to feel welcome, included, and respected in every conversation I had. I’ll be back for sure!

I had an an amazing CRMC. It was a great turnout, and I loved the Texas vibe and location. Looking forward to the next one!

Back from CRMC, which traded the Magic Mile for a Texas resort this year. I fully intended to take this personally as a Chicagoan, but it was a great call! Conversations go deeper when we're all together for three days and nobody is racing to catch a flight home. And deeper ones are where the good lines come from. Something Jason at Chipotle said has been stuck in my head: "Loyalty works best when it feels less like a program and more like a game customers actually want to play." Already looking forward to returning to the Texas heat next June!

Inspired by the stories, successes, and innovative ideas shared by so many brands this week at CRMC I’m leaving with new ideas, a fresh perspective on emerging technologies, and gratitude for the opportunity to share the Opry 100 story and lessons learned along the way.

What an incredible week at CRMC in Dallas! I was proud to represent DICK'S Sporting Goods and grateful for the chance to connect with both old and new friends in the loyalty industry. The highlights were spending time with the two ladies who have shaped so much of my loyalty journey Nicole Phillips Bernhardt, Heather Shetka and touring the Cowboys training facility with Bond Brand Loyalty. I'm leaving feeling inspired with so many learnings to apply to ScoreCard! 💚🏈

I had a great time and it was a great event. Thanks for having us.

CRMC was awesome, so thank you for all of your hard work in making it one of the best events of the year.

Thank you for organizing such a fantastic event—we’re already looking forward to next year!

CRMC is my favorite conference. I always come away feeling inspired and re-energized!

What a great week at CRMC! I had the opportunity to join Baesman Group on stage to discuss how Hibbett is using customer data and personalization to drive loyalty and create more meaningful customer experiences. One of the biggest highlights of the event was connecting with so many talented leaders across retail and CRM. Every conversation brought new ideas and valuable insights! It was also great spending time with some of our partners and building new connections across the industry.

CRMC was a fantastic experience! I especially enjoyed connecting with potential partners, discovering innovative vendor solutions, and exchanging ideas with industry peers. The new venue was incredible, and the programming was thoughtfully curated and engaging throughout. Kudos to the entire CRMC team for putting together such an outstanding event! I truly appreciated the invitation and am already looking forward to attending again next year.

A big thank you to the entire CRMC team. Your dedication really shined through last week. Also, thank you for your responsiveness and for accommodating our team leading up to the event. See you next year!

I had such a great time! Thank you for hosting such a great event!

I had a great experience at CRMC, met wonderful people, and learned a tremendous amount. It was my first CRMC after more than 30 years in the industry, and I truly enjoyed being part of it.

CRMC brings together impactful, real-world content with an incredible community of leaders. The quality of the sessions, brand examples and conversations sets CRMC apart as an industry event. Huge thank you to Devon Wylie and the CRMC team for another great conference.

Just wrapped up an insightful few days at #CRMC 2026 in Dallas. The conversations, ideas, and innovations shaping customer engagement and loyalty were inspiring to experience firsthand. We’re heading home with fresh perspectives, actionable insights, and new opportunities to help our clients create stronger connections with their customers. Events like CRMC are also a great barometer for ensuring DBM continues to bring the latest strategies, technologies, and forward-thinking solutions to our clients. Thanks to everyone who shared ideas, challenged conventional thinking, and helped make this year’s event so valuable.

What an event! So many great people, convos, and brands! Still buzzing after an energetic CRMC in Texas at the beautiful Omni PGA resort. We spent time with customers, partners, and leading lifecycle marketers conversing around the future of lifecycle marketing and the innovative customer programs brands are creating. A few highlights: Lindsey Allison at Fullspan Health took the main stage to share how her team is using Hightouch's Agentic Marketing Platform to fundamentally rethink how their marketing team operates and ship more personalized programs in three months than most teams deliver in a year. And our very own Phoebe C. ran a Lifecycle Studio workshop, giving CRM teams a live look at how CRM teams can create and launch end-to-end lifecycle marketing— from audience orchestration to campaign execution — in days, not weeks. And finally, the Hitting Bay golfing competition was a perfect way to close out the conference — equal parts competitive and fun. Thank you to everyone who stopped by or spent time with our team. See “yall” next year!

CRMC had great content…really, really great content. I loved that brands shared specific and actionable information. It wasn't just figure heads speaking about programs, it was the people that were involved in the work sharing results and learnings. The quality of the Q&A supports this. People asked real questions and didn't use it as a moment to hear themselves speak.

Thanks for having us again for I believe, our 8th year. CRMC is the best show of the year hands down!

My co-workers and I had a great time connecting and meeting new vendors and industry peers during the week. We love the Texas location!

CRMC is a top-notch event to network with brands in the CRM space and learn from each other.

CRMC is a great mix of brands and great content about successes shared, not just sales pitches.

Thank you for such an incredible conference. I truly enjoyed the experience and had the opportunity to make so many meaningful connections. I left with several actionable ideas and valuable insights from both the sessions and conversations with other brand leaders. It was my first time, and I'll definitely be back!

CRMC connects you with great people, great brands and fresh thinking that sparks ideas you can bring back to your own loyalty program.

Partnering with CRMC26 was one of the better decisions we made this year. 200+ retail brands. 700 attendees. One very full notebook. And a milestone worth noting… CRMC has been running for 25+ years, historically in Chicago. This year, they made the move to Frisco, Texas for the very first time. There was genuine curiosity in the air about how the shift would land…and it did overwhelmingly well. The venue was exceptional, and the community showed up just as warmly as ever. Being in that room… surrounded by practitioners, strategists, and leaders who are genuinely thinking about what's next for retail marketing… was worth every bit of it. The sessions were great. But the hallway conversations were even more interesting. What stood out most was the balance… structured sessions and enough open time to actually meet people, have real conversations, and build relationships. That's rare, and CRMC gets it right. The brand stories were a highlight. Hearing leaders from brands share real, specific use cases and the loyalty programs that worked, the retention wins they earned--- made everything feel tangible. What they shared was: Real results from real brands that other CRM and marketing leaders in the room could learn from and replicate. The energy this year felt different. Part of what makes CRMC special is the community itself (built over three decades), many of the same people returning year after year, and genuinely welcoming to newcomers. That warmth is hard to manufacture. It was everywhere. I’m proud to see Mavlers on that sponsor board alongside some incredible companies. Grateful for every conversation and everyone who stopped by. Until next year!

The CRMC team and the entire event was awesome and we are looking forward to next year!

For the last 20+ years, when asked for favorite industry events, CRMC has topped my list. Devon Wylie and her team continue to bring together marketing leaders pushing the limits of what's possible for Fortune 100 brands - all within a collaborative setting, where peers learn from each other and do their part to move this industry forward for both brands and consumers. Bring on the new ideas and new connections in the fantastic new location: Frisco, TX! 👍🤠

Big fan of CRMC. My personal favorite conference of the year! Texas was a great location change, and fits the event perfectly.

The CRMC Team did an amazing job. Pause and celebrate that. The months of work paid off creating a virtually seamless experience for attendees and the change of venue happened successfully. My prediction is next year will be even bigger. Well Done…Congratulations!

Thank you for having us! Y’all put on a great conference, as always!

CRMC delivered where it counts—real use cases, thought-provoking ideas, networking, and a relevant mix of suppliers and sponsors, making it a great return on time invested (ROTI). Everything was well planned and organized and allowed me to structure my schedule to learn, connect with peers and vendors and enjoy the events at the end of the day. I’ve been attending CRMC for over 15 years in Chicago, skeptical of the move to Frisco, but you’ve made me a believer that change can be good. Looking forward to seeing Y’all in Frisco the next couple years.

This was my third CRMC, and the most valuable takeaway was the opportunity to make great industry connections and network with colleagues from other brands in roles similar to mine.

Big thanks to the amazing CRMC staff, speakers, and attendees for making this one of the best events for marketing leaders in the U.S.!

Our week at CRMC 2026 made one thing clear: loyalty is evolving from a marketing program into a growth strategy. This week, our team introduced attendees to Zeta Loyalty’s AI-native approach to loyalty. We explored how brands can better understand the moments that drive customer decisions, how shared insights impact loyalty as a behavior, not just a program. We also brought a little Texas flair to the event with our customizable cowboy hat bar. Across our conversations, we found that brands are looking for smarter ways to strengthen customer relationships, increase retention, and prove business impact. That’s why we’re excited to bring superintelligence to loyalty. Thanks to everyone who spent time with us this week in Frisco!