Few fans are as avid and dedicated as NASCAR fans. With the help of Incendio and Capillary, NASCAR set out to create a novel loyalty program recognizing the passion of NASCAR’s new and seasoned fans through community, engagement, and fun at the track and at home experiences. Join Donald Baal, Joe Doran and Jenn McMillen, hosted by Bill Hanifin, to discuss how the program was designed and the program’s goals.

With high-performing loyalty incentives and clever SMS campaigns timed around live Pay-Per-View events, Worldwide Wrestling Entertainment has crafted the perfect plan to drive valuable actions from their most engaged fans. Listen to this webinar to hear how WWE stars, Peggy Waldo and Nathan Lindsey, discuss their success and journey with Katie McKeever, yotpo, and Bill Hanifin, The Wise Marketer. Take away actionable tips and tricks on how to use SMS to activate your own passionate fanbase!

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The North Face (TNF), known all over the world for their puffy jackets and commitment to outdoor exploration, recently redesigned, rebranded, and relaunched its XPLR Pass loyalty program. While the brand already has a passionate customer base from the streets to mountain passes and college campuses, TNF wanted to build on a strong loyalty program foundation and set out to deliver innovative moments, rewards, and experiences that turned loyal customers into brand fanatics.

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According to an HBR study only 15% of marketers have a 360-degree view of customer data and the organizational structure to make use of those insights. Learn how global CPG giant Reckitt is transforming their approach to customer-centric engagement and loyalty at a global and local level to drive acquisition, conversion, and retention. Reckitt is driving toward this goal not by leading with their products, but by prioritizing their customers' true emotional needs and concerns.

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In an effort to fight through market saturation, brands are continuously exploring ways to enhance customer experiences and drive loyalty expansion. In this webinar, hear from experts at Amperity and Tapestry on how first party data helps to uncover customer insights, enhance personalization, and ultimately drive deeper engagement amongst a customer base.

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In this episode of the CRMC Webinar Series, hear from Lakeshore Learning Materials on how they helped PreK-12 teachers who faced a unique challenge during covid of engaging students within the digital environment.

Lakeshore shared how they overhauled a 20-year-old legacy loyalty program and crafted a customer-centric retention strategy by leveraging the SessionM platform and listening to customer needs.

Did you know that research firms Forrester and Gartner estimate that in 2022, companies will be spending two trillion dollars on digital transformation? In this episode of the CRMC Webinar Series, join Shannon Conmy, Customer Relationship Marketing Manager at Christy Sports, to learn all about the outdoor recreation leader’s digital transformation journey. Shannon will be joined by Jonathon Schlafer, Customer Success Team Leader at Optimove, to share the core pillars and strategies that drove a successful transformation at Christy Sports and how it can help you navigate the road to a distinctive digital brand experience with an ever-growing digital footprint.

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The beauty industry has it harder than most when it comes to reliable and accurate sources of actionable data. Let's face it, beauty is personal and therefore the best source of data is data that is direct from the consumer themself. What's their skin type, their skin tone, their skin sensitivity? e.l.f. knows that the key to unlocking loyalty is to truly understand what matters most to their customers. Please join Brigitte Barron, Global CRM & Customer Growth at e.l.f. Cosmetics, and Pam Erlichman, Chief Marketing Officer of Jebbit, as they discuss how creating a better consumer experience that focuses on zero party data allows both e.l.f. and their customers to win.

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