brand insights

Learn From Top Brand Executives Participating in the CRMC Webinars, Podcasts, And Executive Interviews

webinars

Thriftbooks Revolutionizing Rewards: The Currency of Customer Loyalty

Get In On the Secret: How Member Research Fueled the New VS Loyalty Program.

Data, Identity and Activation: The Winning Trifecta to Optimize Channels, Build Loyalty and Drive Revenue

Maximizing Your First-Party Data Activation Strategy

Building a Loyalty Program for the NASCAR Fan Community

How Lakeshore Rebuilt Its Loyalty Program Using Effective Customer Listening

A Reckitt Perspective: Engagement Transformation for Increased ROI, Globally

Using First Party Data To Enhance Customer Experience Within Your Loyalty Program & Beyond

The North Face Explores New Terrain With an Innovative Loyalty Program

Digging Into Home Chef’s Successful Direct Mail Targeting Strategy

Case Study: How Christy Sports is Optimizing the In-Store Experience Online Through Digital Transformation

How WWE Uses SMS & Loyalty to Activate Diehard Fans

Prioritizing Customer-Centricity in the Age of COVID-19 With Allen Edmonds

How to Integrate Online and Offline: The Arhaus Story

A Customer-Centric Strategy at Scale Using Machine Learning

The Person Behind the Purchase: How rue21 used data to transform their marketing

Consumer Loyalty: Building Consistent Engagement in Everyday Retail

Better Technology & Segmentation Improve Customer Engagement & Profitability

6 Steps for Pandemic Recovery

Serving Up New Experiences and Engagement in a New Normal

The Future of CX: What You Need to Know About Current Trends and Technologies Shaping the Future of Customer Interactions

How Paper Source Tripled Growth in Times of Crisis

podcasts

08·06·24

How Rexall Pharmacy Builds Emotional Connections With Customers

07·18·24

Next-Gen Personalization for Dogs: How Bark Treats Every Pup Uniquely

07·18·24

Zero-Party Data Makes The Vitamin Shoppe's Loyalty Program Healthier

07·18·24

West Marine Exec on CRM Marketing ROI: 'Consider Both Quantity and Quality'

07·18·24

Honda Loyalty Exec on Keeping Customers Engaged During the Car Buying Journey

10·03·23

How Free People is Utilizing Customer-Declared Data to Personalize CX

09·18·23

Adidas Drives Global Loyalty Through Hyperlocal Member Experiences

09·13·23

Life Time Delivers Omnichannel Personalization to its Fitness Community

08·31·23

West Music Marketing Exec on Reaching Niche D-to-C and B-to-B Customers

08·31·23

How Ulta Embraces 'Agile Marketing' to Deliver Personalized Loyalty

08·31·23

How Valvoline is Using Empathy to Future-Proof its Marketing Strategy

08·31·23

GNC Expands Into Health Services, Grows Loyalty Program

08·31·23

How Kroger Engages Loyalty Members With Agile, Sustainable Lifecycle Marketing

08·31·23

How Pep Boys is Using Customer Data to Optimize Marketing

08·31·23

Retail Loyalty Expert Emily Teele on Building Culturally Diverse Teams

06·08·22

Express Marketing Exec: Mobile App is the Anchor for Brand Loyalty.

06·08·22

Sleep Number CRM and Loyalty Leader: 'Direct Mail is a Huge Differentiator'.

06·08·22

SMS Delivers Customer Learnings for Paper Source.

06·08·22

Inside ExxonMobil's Agile Approach to Loyalty CX, Powered by Comarch.

06·08·22

Interactive Experiences Help ASICS Capture Customer Data.

06·08·22

PepsiCo Pulls Accessible, Actionable Insights From AI.

06·08·22

How e.l.f. Beauty Gave its Loyalty Program an Omnichannel Glow Up.

06·08·22

The North Face 'Lets the Data Lead the Design' in Loyalty Program Relaunch.

brand marketer interviews

CRMC2023 Testimonial - Free People & Jebbit

Chief Evangelist

How Valvoline stays at the top of mind of consumers and delivers stress-free service that makes customers happy?

Sr. Director of Consumer Engagement

Kicking off this year's series towards #CRMC2024 w/ GNC's Jenna O'Connor

Jenna O'Connor, Director of Loyalty for GNC

Follow up Friday with Allison Ferguson at Honda

Allison Ferguson, Head of Customer Loyalty

Sleep Number's Lisa Erickson cuts right to the chase on what customers expect.

Lisa Erickson, Senior Director of CRM & Loyalty for Sleep Number

Are friendships causing you to undervalue your customers?

Kalina Deng, Global Product Manager, Reckitt

AMC Has Guests Returning To Their Old Habits: Will 2023 See Brands Re-Engage With Their Customers?

Carrie Trotter, VP Theatre Marketing and Loyalty, AMC Theatres

Challenges of building loyalty in the fast moving consumer goods sector

Brian Morrison, Director, Loyalty & CRM, Rexall

Forward-leaning trends in loyalty marketing

Yan Côté, US Consumer Marketing Director at ExxonMobil

Producing a loyalty powerhouse: An entertaining idea takes center stage

Matthew Seagrim, Senior Vice President at Scene+

The secret to ulta beautys loyalty success: Know your customers!

Kelly Mahoney, VP of Customer Marketing, Ulta Beauty

What It Takes to Redesign and Optimize a Loyalty Program

Erica Hood, Director, Global Loyalty at The North Face