Wednesday, May 15, 2013 at 8:00AM 1 Reference Life has never been more predictable. “Big Data” is the latest buzzword in our industry. Data-rich practices such as econometric modeling, analytics and copy-testing offer an alluring promise of precision and predictability. However, with all of this information at our disposal, we risk robbing brands of opportunities for serendipity…
Wednesday, May 8, 2013 at 8:00AM 1 Reference Retail is changing. Just as lean startups favor low cost experimentation, shorter cycle times, customer development, and testing hypothesis, lean retail applies the framework to opening brick and mortar stores. Lean retail, known in popular media as pop-up shops, is comprised of four tenets which are outlined below…
Wednesday, May 1, 2013 at 8:00AM 1 Reference No matter how you define it, engagement is something that we most likely underestimate. Engagement symbolizes the touches that occur in various moments of truth. When a customer stands on the stage of awareness, consideration, purchase, or postpurchase, touch points open and close…
Wednesday, April 24, 2013 at 8:00AM 1 Reference Marketing is all about evolution. And with so much hype around the progression of data and technology, it can be easy for marketers to overlook the transformations occurring at the very core of their relationship-driven craft: changes in people and their families…
Wednesday, April 17, 2013 at 8:00AM 1 Reference As today’s tweens become tomorrow’s shoppers, retailers may be tempted to treat these customers as a new breed. But the conversation hasn’t changed — it’s only the media that won’t stay the same. Here we discuss how retailers should think about the buyer of tomorrow…
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