Wednesday, February 22, 2012 at 8:00AM 1 Reference Once consumers’ shopping habits are ingrained, it’s difficult to change them. This is why new parents are a retailer’s holy grail …
Wednesday, February 15, 2012 at 8:00AM 1 Reference It’s a mistake for marketers to equate location-based mobile marketing with check-in campaigns. Location-based technology will redefine behavioral targeting, maybe sooner than you think …
Wednesday, February 8, 2012 at 8:00AM 1 Reference For more than a decade, marketing organizations have struggled to cope with the deeper relationship consumers now crave with products and brands. Customers need to be engaged through an expanding array of touch points, yet chief marketing officers are working with the same or fewer resources…
Wednesday, February 1, 2012 at 8:00AM 1 Reference “We are just at the beginning of a revolution of e-commerce, and existing retailers are going to have to get better at personalizing the experience for consumers.”…
Wednesday, January 25, 2012 at 8:00AM 1 Reference It is painfully obvious that marketers need to better understand (the) cognitive, behavioral, and attitudinal dynamics of their customers...
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