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JUNE 4-6, 2014
HILTON, CHICAGO
Discover strategies that
deliver real results
Start applying what you
learn at work on Monday
Network with peers from
over 150 retail chains
Share insights, best practices,
and lessons learned
Mix and mingle in a casual,
friendly environment

Designed For Retailers By Retailers

We bring retailers together to openly share their Marketing and CRM strategies, ideas, and challenges in a casual and comfortable environment; and to foster the relationships built at the annual event throughout the year. A fast-paced agenda, attendees representing over 150 retail chains, ample networking opportunities, and industry-leading vendor sponsors come together at the CRMC to provide an event unlike any other in the industry.

 

CRMC 2014 Retail Presenters

2014 Expert Speakers

Alex Pentland
Alex “Sandy” Pentland, the world’s leading data scientist, has developed the next frontier in Big Data. Deemed by the World Economic Forum as the next breakthrough science, Pentland has spearheaded a new scientific field that provides the necessary tools to engineer new behaviors in people. By mapping out social structures through the billions of digital breadcrumbs we leave daily, we can predict the behavior within these structures and use the power of these relationships to incite the action from people necessary to achieve our goals.

In his newest book, Social Physics, Pentland describes how we can use this new science to change buying behavior, reduce obesity, lower city-wide energy consumption and solve some of the world’s most difficult problems.Come to this session to learn how to change your customers’ buying behaviors and much more!
Joseph Jaffe
Founder & Partner of Evol8tion
One of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe is Founder & Partner of Evol8tion, an innovation agency. His first book, Life After The 30-Second Spot was released in June 2005 and focuses on how advertising is evolving in a world ruled by an empowered consumer and no longer governed solely by the 30-second spot. His second book, Join the conversation: How to engage marketing-weary consumers with the power of community, dialogue and partnership outlines the birth and rise of “conversational marketing” – a vision of how marketers can become part of the conversation, instead of constantly disrupting it.

His third book, Flip the Funnel: How to use existing customers to gain new ones, presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals. His latest book, ZERO Paid Media as the New Marketing Tool talks about the bottom falling out of the paid media model. This is a don’t-miss session. Come drink the “Jaffe Juice” at CRMC 2014!
Ted Rubin
Leading Social Marketing Strategist, Keynote Speaker, & Brand Evangelist
Ted believes the key to continued success for any brand/retailer/etailer is identifying with the customer. Ted is quick to point out “listening is finally getting the respect it deserves through Social Media… listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance… a direct result of not listening.” “Number one is always try to understand who your customer is and stay true to your brand.”

In a connection economy, relationships are the new currency. If you want to continue to reach your target customers in this hyper-competitive age of social media, your marketing needs to focus on building relationships. Your metrics need to expand beyond ROI to include ROR. While ROI is simple dollars and cents, ROR is about people… including the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing. Join Ted Rubin, author of Return on Relationship, to discover new ways to build greater intimacy with your customers, your audience, your fans and even your detractors— and how to “look them in the eyes digitally” and increase trust, loyalty and advocacy.

 

2014 Diamond Sponsor

2014 Partner Sponsors

Testimonials

The best run conference ever! Everything stayed right on schedule. Presentations were relevant and informative, and short yet rich in content.

Gordon Bakos

The Kroger Co.

If I could only attend one conference per year, CRMC would be my pick! No other conference puts this caliber of CRM professionals all in one place. The networking and sharing of ideas is invaluable.

Ana Warner

Charming Charlie

This was another great CRMC. As always, I enjoy how willing the presenters are to share their case studies so that we can learn not only from their successes, but also any challenges they ran into along the way. It’s a wonderful learning experience with such open dialog on what we can do to become better marketers.

Mindy Snider

Dick’s Sporting Goods

The quality of the speakers was outstanding and very relevant. Seeing the future of the customer and how to maintain and build relevancy was very timely and exciting for me. Great conference.

Pat Bryant

Jewelry Television

I love the real-life case studies that give me a to-do list when I get back to real life. Also enjoyed the great networking and quality attendees.

Jenn McMillen

GameStop

My first visit and a great experience. Subject matter was 100% relevant to my needs and offered quality content, conversations, and access to real experience.

Chrysten Poszczykowski

Advance Auto Parts

Thank you for an INCREDIBLE show. I have been to many this year (at least 8) and CRMC was intimate, focused on education and networking, inspirational, and had a spot-on retailer/vendor ratio.

Jeremy Seltzer

Wrapp

Outstanding. I not only received validation of what I am doing, but also educated on where I can make improvements.

Michael Lynch

Lettuce Entertain You

Great conference and good speakers. Very helpful discussions!

Erin Estelle

99¢ Only Stores

This is my tenth year. I will never miss this conference! CRMC is an ideal conference for networking with industry leaders in a relaxed and inviting setting.

Daniel Nasharr

Acxiom

CRMC brings together the best minds in CRM from Retail, Manufacturer and Solution Providers.

Tom Hutchinson

Raley’s Supermarkets

I thoroughly enjoyed networking with other retailers, learning about new solutions, and meeting with vendors about their ideas. The dinners and receptions were great and allowed participants to connect in a more informal way.

Amy Nelson

Abercrombie & Fitch

The sessions and discussions were 100% engaging and filled with important and relevant content. We have yet to get such a full-bodied take from some of the world’s greatest retail companies, consultants, and technology and service providers on the marketing side all in one place.

Stephen Ferber

Golden Gate BPO Solutions

Conference Overview

  • Following our optional workshops, the main conference kicks off at 2pm with three exciting speakers, Followed by our Welcome Reception at 5pm and our Retailer-Only Dinner at 6:30pm.
  • An information-packed day full of interaction with your peers, retail case studies, experts, and speed dating session, ending with our Networking Cocktail Reception at 5pm.
  • Four more retail case studies and an industry expert you won’t want to miss. Lots of information is reserved for the last day, but we will adjourn at noon… giving you time to catch your early afternoon flight.
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