What do you call a place where people can shop for a huge assortment of goods from a wide variety of sellers? Maybe they’re looking for a big-ticket item like a couch, or something small like lipstick. Maybe they need sneakers, cutlery, luggage or food — or maybe they’re just browsing. These scenarios could unfold at a department store, a mall or the Grand Bazaar in Istanbul. But increasingly, they bring to mind an online marketplace — a digital mall of a sort that, when done right, can drive efficiencies and sales for retailers and brands alike, while giving consumers a smooth way to shop for just about anything they may want to buy.
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RETAIL DIVE 1/31/2017