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Why brick-and-mortar stores make sense for Amazon

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Reports that the e-retail giant is planning to greatly expand its brick-and-mortar footprint are indicative of a larger trend in retail. Even as brick-and-mortar retailers face market pressures, previously pure-play online retailers such as Warby Parker, Bonobos, and Birchbox are opening stores and showrooms. This trend largely reflects consumers’ growing need for experiences, whether it’s receiving tech advice from an Apple ‘genius’ or testing the latest racing sneaker at a sporting goods store. “The myth that the retail store is dead is terribly flawed because consumers like experiences.”

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RETAIL DIVE 2/4/2016

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