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Why Best Buy is betting big on virtual reality

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This holiday season, the electronics retailer is greatly expanding in-store Oculus Rift demonstrations. Is the VR market finally set for explosive growth? Its approach to promoting and selling the Oculus Rift reflects the retail sector’s increasing reliance on experiential marketing, the notion that allowing customers to experience a product can increase sales. Best Buy is cagey about its expectations for the in-store demos, but analysts contend such demos can transform consumers from VR-curious to VR-believers. “There is no substitute for trying VR. It is almost impossible to articulate the experience without trying it. This is why having easy-to-use, compelling demos in physical retail is going to be so important for this technology.”

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RETAIL DIVE 10/6/2016

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