From digital dressing rooms to multi-channel attribution, retailers are closing the gap on online and offline customer experiences. The days when brick-and-mortar stores were closed off from other retail channels with limited insights into their customers’ behaviors are ending. Innovative retailers are beginning to apply real-time insights to improve store operations and better engage customers. With the advent of wireless sensors, RFID tags, in-store analytics, and other technologies, traditional stores are gradually becoming connected stores. There isn’t a clear path to modernizing a store, however, and retailers must experiment to find what works for their customers.
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1TO1 MEDIA 3/14/2016