Perception is guided by emotional and psychological responses to stimuli presented during the interaction between the customer, the company, or brand, and the immediate environment whether it be in-store or online. The physical aspect of any encounter addresses the elements of value, product availability, functionality, and quality. The factor of time also comes into play here as value can also be determined by the timeliness and the ease with which the consumer gains access to the product.
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HUFFINGTON POST BUSINESS 1/8/2016