Dissenters were quick to react when ModCloth, an online seller of trendy women’s clothes and accessories, was acquired by retail giant Wal-Mart Stores Inc. last month. ModCloth is one example of how Wal-Mart is belatedly but aggressively expanding its e-commerce business to keep pace with the seismic shift in consumer shopping from brick-and-mortar stores to the Internet. Wal-Mart prefers to frame its strategy as capturing more of the e-commerce market by blending its in-store, online and mobile-app offerings so that customers can easily move from one to the other to make purchases. If it snatches business from Amazon in the process, all the better.
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LOS ANGELES TIMES 4/10/2017