If brick-and-mortar retail is dying — as some recent press report so insistently informs us — someone should probably tell Amazon or Under Armour. Though it’s true that companies such as Wal-Mart, Sears and Sports Authority are each closing more than 100 stores this year, the fact is — to paraphrase Mark Twain — the rumors of brick-and-mortar stores’ death has been greatly exaggerated. The truth is not that retail is dying. It’s that retail is changing, and many brands that were previously online-only are moving to Main Street.
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