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THESE 9 RETAILERS REALLY NEED A GOOD HOLIDAY SEASON

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Despite the industry’s emphasis on holiday shopping, the final three months of 2015 accounted for roughly one-quarter of the year’s retail sales, excluding autos and food services. The period’s importance is tempered by categories such as building materials and garden equipment, which nabbed just 16 percent of their revenue in November and December last year. Yet for brands that rack up more than 30 percent of their sales during the quarter, the holiday season can indeed be make or break.

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CNBC 11/21/2016

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