• THE SWEET REWARDS OF

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The state of experiential retail in 5 charts

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An estimated 8,000 retail store locations will close this year, according to Credit Suisse. Increasingly, that means retailers must use their physical stores as marketing opportunities where they can form deeper connections with consumers. These five charts illustrate the push toward experiential retail: The changing consumer mindset; Popping up all over; Retailers invest in experiential; What about malls?; and Personalized capabilities in-store.

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DIGIDAY 12/4/2017

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