When Sophia Amoruso started an eBay store in 2006 and named it Nasty Gal, she had no idea it was going to grow into a successful fashion retailer.
But one successful memoir, the viral hashtag #GIRLBOSS, and $100 million in sales later, Nasty Gal is a thriving clothing business that has millennial name recognition most brands would kill for.
Now, Nasty Gal is opening brick-and-mortar locations to rival fast-fashion stores like Forever 21, H&M, and Zara. But as the brand looks towards brick-and-mortar shops as its future, competition among other online retailers has never been greater. …
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BUSINESS INSIDER 6/15/2015