CRMC 2018 Sponsor Company Descriptions
Acxiom provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. For more information, visit Acxiom.com.
Aimia Inc. is a data-driven marketing and loyalty analytics company. We provide our clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both our clients and consumers. With close to 4,000 employees in 20 countries, Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data and build actionable insights.
Allant Group is a nationally recognized, data-driven analytics and marketing firm that delivers end-to-end omni-channel marketing services. Allant’s expertise and market knowledge enables the delivery through faster customer and 3rd party data integration, improved analytical insights, easy to understand data visualizations, and effective campaign management execution to enable targeted and personalized communication by marketers to acquire, retain and win back customers. Today, engaging with prospects and customers requires personalized communication enabled by enhancing data, employing advanced data analytics, integrating campaign management across channels, and highlighting business insights through data visualization to stay one step ahead of your competition. Allant Group is your partner to successfully deliver valuable marketing services across a comprehensive set of products and services.
Alliance Data is a leading global provider of marketing and loyalty solutions, delivered through branded credit programs that drive more profitable relationships between our brand partners and their cardmembers. We offer private label, co-brand, and business card programs to many of the world’s most recognizable brands across a multitude of channels. We uphold our Know more. Sell more.® promise by leveraging unmatched customer insights, advanced analytics, and broad-reaching innovative capabilities. It’s how we deliver increased sales to our partners, build enduring loyalty to their brands and provide more value to our cardmembers. To learn more, visit www.KnowMoreSellMore.com or follow Alliance Data on Twitter, Facebook, and LinkedIn.
Anchor Retail Solutions
Anchor Retail Solutions has been a leading provider of complete custom tailored integrated data solutions for 40+ years. Maximize the potential of your data by turning accumulated consumer information into profitable engagement strategies. Anchor enables you to use your data to anticipate your customer’s needs and leverage insights to enhance your brand’s position. Data is the key to your success; put it to work for you. Anchor’s Technology will help you maintain a higher level of data quality, analyze customer purchase and response history, precisely target and profile current and prospective customers as well as obtain and monitor other key metrics critical to implementing successful business retention and growth plans. There is no data request our hands-on team of industry leading experts can’t handle. You are just one call away from your complete data solutions partner. Call us today for a free consultation 631-306-9244 or
Bond Brand Loyalty
Bond Brand Loyalty is a global customer engagement agency that specializes in building brand loyalty for the world’s most influential and valuable brands. Our mission is to make marketing more rewarding for customers, richer and more resilient for brands, and more profitable for our clients. We build measurable, authentic, and long-lasting relationships through a combination of services that includes loyalty solutions, customer experience, marketing research, customer analytics, live brand experiences, and proprietary loyalty technology platforms. Visit our website, follow us on Twitter, or contact us at 1-844-277-2663. or visit
Brierley + Partners
Brierley+Partners are global loyalty and CRM innovators. Brierley brings industry-leading thought leadership, incomparable experience and advanced technologies to help brands build lifetime loyalty with their customers. Brierley runs some of the best loyalty and customer relationship programs for clients such as GameStop, Express, 7-Eleven, Hertz and Hard Rock. Brierley offers a complete suite of loyalty services: program design, loyalty/CRM technology, marketing strategy, research, analytics, omnichannel communications, account management, interactive/print production and fulfillment. The industry-leading Brierley LoyaltyWare®technology platform is uniquely robust, flexible and quick-to-market. All services and technology focus on a single mission: making clients’ customer relationships dramatically more profitable. Brierley is U.S.-based and is a wholly-owned subsidiary of Nomura Research Institute, headquartered in Tokyo, Japan. To learn more about Brierley+Partners, visit
Founded in 1993, Comarch is a global manufacturer and supplier of IT solutions, and has been listed on the Warsaw Stock Exchange since 1999. Comarch carries out projects for leading global brands in important sectors including telecommunications, finance, banking, insurance, trade and services, infrastructure, public administration, industry, health care and small and medium-sized enterprises. Thousands of global brands in over 60 countries on 6 continents have used Comarch services, including: London Heathrow Airport, Thomas Cook Group Plc, BP, Telefónica, Carrefour, Heineken, Goodyear, Pepsi, Vodafone, T-Mobile, E-Plus, KPN or MTS, BNP Paribas Fortis, Allianz, Aviva, AXA, BZ WBK (Santander Group), CitiFinancial (Citigroup), Delta Lloyd Life, Deutsche Bank PBC and ING Insurance. Comarch ranks highly in the league tables prepared by IT analysts, including: Gartner, Truffle 100, TOP 200 “Computerworld”, IDC, the Polish Academy of Sciences and EU Industrial R&D Investment Scoreboard. Every year Comarch invests 15% of its revenues in innovative projects. In 2016 this was over EUR 38.7 million. Currently, Comarch employs over 5,400 experts in 90 offices in 31 countries, including the UK, USA, Japan, the Middle East, Europe and Chile.
A leader in personalized digital marketing, transforming the industry through cutting-edge technology, bold creative and a staggering amount of data. Our roster of 4,000 clients includes 400+ blue chip brands and 65 of the Internet Retailer Top 100. Coupled with the world’s largest affiliate marketing network, CJ Affiliate, we drive measurable, remarkable results. Conversant is the digital media arm of Epsilon, a global leader in creating customer connections that build brand and business equity. For more information, please visit www.conversantmedia.com and follow us on Twitter @Conversant.
CrowdTwist is an industry-leading provider of comprehensive and patented multichannel loyalty and engagement solutions that drive incremental spend, leading to better customer data, stronger insight, and more personalized experiences. We are revolutionizing loyalty, helping top brands including Pepsi, Nestlé Purina, L’Oréal, and Zumiez develop a deeper understanding of customers. Forrester recognized CrowdTwist as a Leader in “The Forrester Wave™: Customer Loyalty Solutions for Midsize Organizations, Q1 2016” report. For more information call 646.845.0646 or visit
Custora is an advanced customer segmentation platform that puts the power of predictive analytics in the hands of marketers. We help retail brands improve the ROI of their email, display, direct mail, and Facebook campaigns. Custora aggregates data from disparate sources, surfaces smart (and predictive) customer segments, integrates with systems of engagement to execute more effective acquisition and retention campaigns, and measures the impact at the customer level. Over 100 brands including Lucky Brand, Ann Inc., Bonobos, Crocs, and Teleflora use Custora to acquire higher value customers, increase revenue from existing customers, and improve team efficiency.
Epsilon® is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon’s digital media arm, Conversant®, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ AffiliateTM, one of the world’s largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest, that help drive business growth for brands. Recognized by Ad Age as the #1 World’s Largest CRM/Direct Marketing Network, #1 Largest U.S. Agency from All Disciplines, #1 Largest U.S. CRM/Direct Marketing Agency Network and #1 Largest U.S. Mobile Marketing Agency, Epsilon employs over 8,000 associates in 70 offices worldwide. Epsilon is an Alliance Data® company. For more information, visit www.epsilon.com and follow us on Twitter @EpsilonMktg.
eReceipts have become mainstream. Consumers are expecting and demanding them. Although many retailers have started offering eReceipts, most simply send a basic pdf or jpg of their receipts over email. This is un-engaging, limiting, and a very low tech way to communicate with customers. In contrast, retailers now have the opportunity to send smart email receipts for all of their shopping channels (stores, web, and mobile pos). Smart email receipts are dynamic and can be personalized to have relevant consumer messaging on each receipt. Smart email receipts contain surveys, product recommendations, the ability to rate and review products, embedded videos, item level social media sharing, reorder capabilities, and more. With smart email receipts, retailers have the capability to better engage their customer post purchase to drive another action; another purchase, a visit to a website, or a rating/review. Continue the conversation with your customers and Go Beyond the Sale with flexReceipts.
Kobie Marketing is a loyalty marketing company that designs, enables and optimizes customer experiences for many of the world’s most successful brands. We believe in building relationships by deepening the emotional and behavioral connections brands have with their customers. Our integrated and innovative loyalty solutions deliver the most impactful results for our clients’ bottom line.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. When combined with its strength in performance media, Merkle creates customer experiences that drive improved marketing results and shareholder value. With more than 3,400 employees, Merkle is headquartered in Columbia, Maryland with 15 additional offices in the US and offices in Barcelona, London, Shanghai, and Nanjing. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit
NaviStone® is breaking new ground acquiring customers for our clients; adding the high response power of direct mail to the insights provided by web browsing behavior that traditionally drives retargeting display ads. NaviStone tracks the site behavior of previously unidentifiable browsers and matches 60-70% of them to accurate Postal names and addresses, in a privacy compliant way, allowing you to send highly personalized direct mail communications to new prospects who are “ready to buy.” Consumers today provide companies with more data than ever before. They expect companies to use that data to understand what they want and when they want it. Well managed web browsing data allows you to reach a unique, engaged audience with a personalized message, at just the right time – a true “first mover advantage.” NaviStone helps you leverage that advantage, either via our turnkey postcard program, or as a data feed to your existing direct mail campaigns.
Olson 1to1, a division of ICF Olson Group, is a full-service, end-to-end provider of loyalty and CRM solutions for clients in a variety of verticals, including retail, consumer packaged goods, hospitality, travel and tourism, and restaurants. Founded by pioneers in the loyalty industry, Olson 1to1 has been disrupting the loyalty provider space since 2008 and is the youngest firm named in the Forrester Wave™ list of leading loyalty providers. Today, our team of loyalty and CRM experts provide strategy, technology, analytics, creative and marketing operations services to industry-leading clients including Advance Auto Parts, ALDO, Amtrak, Best Buy, Darden Restaurants, Citi, Hyatt, Luxottica Retail, Toys“R”Us and Wyndham.
Optimove is the Science-first Relationship Marketing Hub, used by over 250 customer-centric businesses to drive measurable growth by scaling customer engagement. Optimove combines the art of marketing with the science of data to autonomously generate actionable insight, empowering marketers to deliver highly-effective personalized customer marketing campaigns across multiple channels. The company’s unique technology suite helps marketers maximize customer spend, engagement, retention and lifetime value. Optimove is used by leading brands of all sizes, including 1-800-Flowers, Stitch Fix, Deezer, Glossier, eBags, Lucky Vitamin, Happy Socks, Freshly and many others. More information is available at
Oracle Data Cloud
Oracle Data Cloud operates the BlueKai Marketplace, the world’s largest audience data marketplace. Oracle Data Cloud is the leading global Data as a Service (DaaS) solution, offering access to more than $3T in consumer transaction data, 5B+ global IDs and 1,500+ data partners. Oracle Data Cloud integrates that data with more than 400 media and adtech partners. At Oracle Data Cloud, we are all about helping our customers connect more deeply with their customers. For more information and free data consultation, contact The Data Hotline at www.oracle.com/thedatahotline
It’s the age of the customer. More than ever before, customers are at the heart of marketing strategies and messaging. They’re informed and empowered, and they have high expectations for a relevant and personalized experience. Precision Dialogue helps companies be relevant to their customers, right now. The company leverages information, insights, and interactions to drive strategies that result in improved marketing ROI. Named a Leader in Customer Engagement Strategy by the Forrester Wave on Customer Insights Services Providers, Precision Dialogue is at the leading edge of 1:1 marketing opportunities.
RedPoint Global, Inc.
RedPoint Global provides market-leading data management and customer engagement technology that empowers organizations to optimize customer value and deliver their brand promise with high contextual relevance across all touchpoints. The RedPoint Customer Engagement Hub delivers a unified view of each customer, in-line analytics to determine next-best actions, and intelligent orchestration to personalize engagement across the enterprise. Leading companies of all sizes trust the RedPoint Customer Engagement Hub to power their customer engagement strategy and drive profitable revenue growth.
RRD Response Marketing Solutions
Relevance equals response. Relevance in today’s world means going well beyond a recipient’s name on a direct mail piece. It means tailoring each communication to speak directly to each individual, targeting them precisely with offers when and where they want to receive them. As a global integrated communications services provider, RRD Response Marketing Solutions enables organizations to create, manage, deliver and optimize marketing and business communications. We can help you create relevant campaigns using micro-targeted content that engages audiences, reduces costs and drives revenues. We specialize in connecting you to your customers at every opportunity with Performance-based solutions backed by flawless project management, advanced technology, results oriented testing strategies, inspired creative and deep data insights. With a focus on the retail market, we excel in loyalty program execution, in-store traffic building and designing and implementing data-driven multi-channel trigger campaigns. RRD Response Marketing Solutions has the expertise and technology to create, automate and deliver customized campaigns that build relationships between retailers and the consumers they want to reach. For more insight into developing relevance that equals response, contact us today at
Selligent is a fast-growing, international marketing automation provider. More than 450 brands in Europe and the US use our solution to power their omnichannel audience engagement programs. Leading retailers, financial services companies and publishers leverage the Selligent platform to orchestrate their customer communications across multiple channels, including email, site optimization, social, mobile and contact center. As an omnichannel audience engagement platform, Selligent can reach beyond customers to drive personalization for anonymous site visitors and bring a true audience approach to relationship marketing by layering behavioral data on top of traditional CRM databases. The Selligent platform offers a comprehensive feature set, customer centricity, fast data onboarding, intuitive customer journey mapping and a low total cost of ownership.
SPC is an award-winning, single-source direct marketing resource, providing high volume, data-driven direct mail and loyalty marketing solutions to Fortune 500 marketers. Our clients in retail, automotive, financial services, healthcare, travel and hospitality have come to depend on our lean, innovative, results-oriented approach. Family-owned and independent, we apply an entrepreneurial and collaborative approach to every program, ensuring the best quality and ROI for your marketing communications. Our focus on quality, craft and creativity let us help solve the problems standing between clients and their marketing goals. The SPC team works in partnership with marketers, with particular strengths in mail stream and data efficiency, and data use and personalization—helping to envision and build the future of direct mail.
Speedeon Data enables leading retailers to achieve direct marketing success in a data-driven world by driving actionable insight, timely and impactful customer engagement, and measurable results. We combine a solutions-focused approach with proven expertise in data analytics, data processing, and direct marketing. Speedeon Data partners with leading digital, mobile and offline data providers, in order to provide clients access to most accurate and comprehensive contact data, mover and other life stage data, and demographic and other lifestyle data. Speedeon Data delivers the highest quality data, through innovative data solutions, which include: Data Modeling and Analytics, Mover Marketing Programs, Data Append Services, including Reverse Phone and Email Append, Data Optimization and Advanced Hygiene Solutions. Our comprehensive data sources and advanced data technologies facilitate omnichannel engagement across direct mail, email, mobile advertising, point-of-sale, telemarketing, and other direct marketing channels. With Speedeon Data, your success is data driven.
Since 2001, TowerData has made it easy for marketers to access the data they need to better engage the customer behind the email address. Our suite of email services allows you to enrich, clean and expand your email list via a real-time API or automated file processing. TowerData’s services include: 1)Email Intelligence – Better understand, segment and target your subscribers by adding demographic, household, purchase, interest and activity data to your email addresses; 2)Email Validation – Increase your inbox delivery rate and avoid spam filters by cleaning your email list of invalid and fraudulent email addresses; 3)Email Append – Expand your marketing reach by matching email addresses to your postal file in order to take advantage of benefits of email marketing or custom audiences via Facebook, Twitter and other advertising networks.
In today’s omni-channel world, there’s no shortage of data. And marketers everywhere want to use it to implement more modern customer engagement strategies. But the inability to get access to silo customer data, or using outdated technology tools, and even implementing different tactics can create obstacles that prevent marketers from maximizing the value of their customer relationships. That’s where we come in. VeraCentra helps marketers overcome data, technology, and new technique challenges that keep them from achieving their customer engagement goals. We’ve made it our mission to pave a path so marketers can advance and thrive. We provide easy-access Customer Data Hubs. We represent best of breed Cross Channel Engagement Platforms (so marketers get the right fit) and offer the Technical and Marketing Services that guarantee marketers get speed to value and quick win ROI from their technology investments. VeraCentra delivers these solutions with an unmatched wholehearted approach that brings personalized support, care, and service to every client. At VeraCentra, our clients’ success means everything to us. This is why some of the worlds most admired brands work with us. And why many of our client relationships span more than a decade. Become a VeraCentra client and claim a personal victory over data and technology constraints. Learn more about us at
Yes Lifecycle Marketing
Yes Lifecycle Marketing provides solutions that orchestrate cross-channel marketing communications to drive results and revenue. This is accomplished by leveraging technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications. This holistic approach gives marketers the ability to source a full-service offering of best-of-breed technology and solutions from a single vendor in order to achieve their desired outcomes across all on and offline channels.
Zeta Global is best known as Customer Lifecycle Marketing Company with a strong data and analytics capacity. Zeta helps the world’s leading brands acquire, grow and keep customers. Its marketing platform, Zeta Hub, is a comprehensive, multichannel marketing solution that unifies and unlocks data, driving return on marketing investment. It has grown through organic business moves, fueled by heavy investment in technology, as well as strategic acquisitions. Zeta is the perfect solution for large enterprises, focused on measurable results in acquiring or retaining customers in consumer products, retail, financial services, or the transportation & hospitality industries. Its managed services options appeals to companies who use third parties for digital marketing execution. Zeta’s key differentiator is its aggressively data-driven approach to cross-channel, cross-device marketing optimization, enabled by its massive proprietary database, delivered with professional support.