CRMC 2016 Sponsor Company Descriptions
Leaders in Customer Engagement and Loyalty
89 Degrees is a leading provider of customer engagement and loyalty marketing services. We specialize in CRM, advanced analytics, loyalty and marketing strategy, digital solutions, compelling creative and technology platform implementation. Our services and products are designed to enable greater analytic insight and higher marketing ROI.
Powered by SAS, the industry’s leading software for analytics and business intelligence, 89 Degrees connects consumers with brands for maximum engagement and ROI. 89 Degrees is also a Salesforce Marketing Cloud Global Services Partner. Through this partnership, 89 Degrees helps organizations “unleash the power” of their technology investments, further their investments and drive greater marketing results. This powerful combination of strategy, database, digital, analytics, and creative helps the marketing programs for clients like IKEA, Hyundai, hhgregg, Cirque du Soleil, and CVS Health deliver remarkable results and profitable customer relationships.
This year’s CRMC theme: “Navigating the future of CRM Data” is particularly relevant to 89 Degrees’ mission. Charting an inspired course always begins with reliable data, which is why trail blazers orient to 89˚ – the declination of The North Star. Polaris is our guiding principle and the inspiration behind our name.
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 358,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at
Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients.
Aimia Inc. is a data-driven marketing and loyalty analytics company. We provide our clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both our clients and consumers.
With close to 4,000 employees in 20 countries, Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data and build actionable insights.
Anchor Retail Solutions has been a leading provider of complete custom tailored integrated data solutions for 40+ years. Maximize the potential of your data by turning accumulated consumer information into profitable engagement strategies. Anchor enables you to use your data to anticipate your customer’s needs and leverage insights to enhance your brand’s position.
Data is the key to your success; put it to work for you. Anchor’s Technology will help you maintain a higher level of data quality, analyze customer purchase and response history, precisely target and profile current and prospective customers as well as obtain and monitor other key metrics critical to implementing successful business retention and growth plans.
There is no data request our hands-on team of industry leading experts can’t handle. You are just one call away from your complete data solutions partner. Call us today for a free consultation 631-306-9244 or
Aptos CRM and Clienteling
Singular Commerce, Seamless Experiences: The Power of One Customer
A customer you know delivers profit you can grow, through compelling engagement that elevates loyalty, frequency and spend. To do that now, you must be able to relate to each customer as if they were your only customer. You must be able to build consolidated customer profiles that show what they buy, want, and do through multiple channels and complex paths to purchase, and to apply that knowledge at every touchpoint to transform the customer experience and inspire loyalty to your brand.
Aptos CRM makes it happen with advanced tools for customer capture, analysis, segmentation, and campaign management. You’ll leverage a 360-degree, enterprise-wide view of every customer using a single, unified database, to develop effective services, offers, real-time communications at all points of sale, and loyalty rewards that drive advocacy and sales.
Bond Brand Loyalty
Formerly Maritz Canada and Maritz Loyalty Marketing, Bond Brand Loyalty is a management-owned agency that specializes in building brand loyalty for North America’s most influential and valuable brands. Our mission is to make marketing more rewarding for customers, richer and more resilient for brands, and more profitable for our clients. We build measurable, authentic and long- lasting relationships through a combination of services that includes loyalty solutions, customer experience, marketing research, customer analytics, live brand experiences and proprietary loyalty technology platforms. Visit our website, follow us on Twitter or contact us at 1-844-277-2663.
Brierley + Partners
Brierley+Partners, headquartered in Plano, Texas, is a global loyalty and CRM innovator, running some of the best loyalty and customer relationship programs for clients such as GameStop, 7-Eleven, Hertz and Hard Rock. Brierley is a wholly-owned subsidiary of Nomura Research Institute (NRI), headquartered in Tokyo, Japan. Brierley offers a complete suite of loyalty services: program design, loyalty/CRM technology, marketing strategy, research, analytics, omnichannel communications, account management, interactive/print production and fulfillment. The industry-leading Brierley LoyaltyWare® technology platform is uniquely robust, flexible and quick-to-market. All services focus on a single mission: making clients’ customer relationships dramatically more profitable.
Clutch empowers premier, consumer-focused brands to identify, understand, and engage their Most Valuable Customers (MVCs). Our advanced modular Customer Marketing platform enables businesses to centralize and synthesize their customer data spanning in-store, online, social and mobile channels. The data is then analyzed in real-time to create sophisticated customer segments and profiles for unprecedented customer understanding. The analysis is used to strategically develop powerful, personalized campaigns deployed across online, in-store, mobile, social, email and direct mail channels.
CrowdTwist is an industry-leading provider of comprehensive multichannel loyalty and analytics solutions that drive engagement and incremental spend, leading to better customer data, stronger insight, and more personalized experiences. We are revolutionizing loyalty, helping top brands including Pepsi, Nestlé Purina, L’Oreal, and Zumiez develop a deeper understanding of customers.
Customer Communications Group
For over 30 years, CCG has worked with more than 70 of the top retailers in North America, from large department stores to specialty-store chains and everything in between. CCG’s point of differentiation is that we define the strategy first, and then identify tools (such as software) to support that strategy. Clients work with us because of our unique view of best practice in CRM and loyalty through our work with dozens of retailers. Our number-one goal is to ensure that you have the optimal program strategy in place to motivate your customers to consolidate their category purchases with you.
As a full-service CRM consulting and program management firm, we offer integrated, end-to-end services focused on developing strong, lasting relationships with our clients’ customers that culminate in strategic loyalty, retention, and content marketing programs. Our agency is organized into three functional areas. The synergy between these areas assures that our clients receive seamless analytics, strategy and implementation services under one roof.
We are flexible. We want to fit in where you need us by providing hard-to-find bench strength to support your CRM and loyalty efforts. We can work with you on a project basis, such as providing a fresh eye on an existing program or assisting with a technology search. Or we can provide ongoing program management, analytics and/or strategic support where you need it. We are also recognized thought leaders. We publish resources for loyalty and CRM managers on our website as well as via our two monthly newsletters.
Lastly, we are PASSIONATE about customer loyalty. In fact, we are kind of retail loyalty geeks – we love what we do!
Custora is a predictive marketing platform for e-commerce teams. We help retailers acquire valuable customers and improve customer retention. Our software analyzes data to predict how customers will behave in future — the things they’re likely to buy, how much they’ll spend, even how often they’ll shop. These customer-specific insights enable brands to advertise and communicate in more effective and meaningful ways. We work with a variety of online and omnichannel retailers including LOFT, Guess, Crocs, Bonobos, and Backcountry.com.
When we introduced our Cashback Bonus® credit card in 1986, Discover was one of a kind. Now almost 30 years later, we continue to provide cardmembers with unique opportunities to earn rewards. One of these is Discover Dealssm. This program delivers best-in-class offers from top merchants through multiple channels where Cardmembers can save and earn extra rewards.
Our turnkey campaign development program delivers benefits for our cardmembers and our merchant partners. Our cardmembers enjoy high value, highly relevant offers, and merchants can acquire new customers, repeat visits from loyal customers and incremental sales while shifting share from competitors by using our unique targeting capabilities.
Stop by and visit our kiosk in the Grand Ballroom Foyer to learn more about how Discover can help your company drive growth. Or contact us at email@example.com.
Epsilon is the global leader in creating connections between people and brands. An all- encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network, #1 U.S. Digital-Agency Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit epsilon.com, follow us on Twitter @EpsilonMktg or call 1 800 309 0505.
Harte Hanks is a global marketing services firm specializing in multi-channel marketing solutions that connect our clients with their customers in powerful ways. Experts in defining, executing and optimizing the customer journey, Harte Hanks offers end-to-end marketing services including consulting, strategic assessment, data, analytics, digital, social, mobile, print, direct mail and contact center. From visionary thinking to tactical execution Harte Hanks delivers smarter customer interactions for some of the world’s leading brands. Harte Hanks 5000+ employees are located in North America, Asia-Pacific, Europe and Latin America. For more information, visit the Harte Hanks website, call (800) 456-9748, firstname.lastname@example.org mailto:email@example.com, Twitter @hartehanks or Facebook at https://www.facebook.com/HarteHanks.
inStream is the leader in delivering real-time, personalized, targeted marketing solutions that increase customer engagement based on shopper-specific purchase, affinity and loyalty data from eCommerce, mCommerce, and bricks & mortar. Our innovative software transforms any consumer receipt into a powerful marketing platform, increasing incremental sales for the next visit. Our marketing programs enable loyalty marketing solutions, tracking and reporting for deeper customer insights. Our portal enables headquarter companies and their franchisees to deliver higher value local programs, all while supporting the national brand. Start growing your sales today by calling (781) 419-6575.
From data analytics, customer journey mapping, campaign strategy, design and execution, to merchandise products, our programs have consistently delivered significant income streams for our partners. Whether the goal is acquisition, retention, engagement, or earnings generation, quite simply, we develop solutions that fit.
We help our clients engage their customers, retain them, and keep them happy. This is what we do. We create customer love.
Kobie believes in delivering the best customer experience to our clients and their customers that will deliver truly loyal brand champions who buy more and inspire others to adopt the client’s brand. This is a promise that Kobie has proven it can bring to life better than any other loyalty company in the world.
With sophisticated segmentation, complex campaign configuration capabilities and real-time loyalty processing speed, Kobie’s Alchemy loyalty and CRM “engine” provides the database power and loyalty program configuration tools to discover, maximize and expand business opportunities at every moment in the customer lifecycle. Our award winning in-house creative agency provides on brand engaging omnichannel communications backed by proven analytics to create result driven creative initiatives.
Lift361 is a marketing analytics company with a single focus – to quickly turn data into dollars for our clients. With 15 years of experience in the retail analytics space, Lift361 drives sales by increasing personalization and relevance through an in-depth understanding of the customer and accelerating and extending her lifecycle through an improved relationship and deeper loyalty. Additionally, Lift361 leverages predictive analytics to increase traffic, margin and profit and optimize marketing investment.
In addition to its thought leadership and strategic support, Lift361 leverages its database expertise to combine disparate data sets into a single version of the truth and provides data visualization and access to answer questions on the fly. Lift361 develops custom lifecycle models to identify top new customers, stem potential attrition, grow your best customers, increase response and optimize your marketing mix. Furthermore, Lift361 supports operational efforts such as site selection and inventory optimization. Our proven methodologies and services take the guess work out of marketing and turn data into dollars!
Founded in 2010, Movable Ink pioneered the application of contextual experiences to email. Movable Ink clients can use any email service provider to deliver dynamic content that changes, in real-time, according to the context of each individual customer. More than 300 innovative brands including The Wall Street Journal, eBay, Finish Line, and Saks Fifth Avenue use Movable Ink to Market in the Moment and optimize their email campaigns to drive ROI. The company is headquartered in New York City with offices in London and San Francisco. For more information, please visit
Olson 1to1 is a full-service marketing services agency purpose built for the new realities facing clients with more than 800 employees across 14 offices in the U.S., Canada and India. We boast uniquely broad and deep expertise across the entire spectrum of marketing services, having been recognized as a “leader” in loyalty and CRM by Forrester Research, Adobe Marketing Cloud’s North American Partner of the Year, and Public Relations Agency of the Year by PR Week. Olson 1to1’s individual brand campaigns have won 27 Effie Awards, the marketing industry’s highest accolade for effective marketing. Olson 1to1, a division of ICF Olson Group, is a loyalty & CRM agency that brings together powerful technology, innovative strategy and compelling creative to help brands develop real relationships with their customers. We’re leaders in the space, having recently been named so in Forrester’s most recent Wave™ assessment of loyalty providers, and support a roster of clients including Amtrak, Wyndham, Best Buy, Advance Auto Parts, Luxottica and Hyatt.
Precision Dialogue is an analytics-driven, multi-channel customer engagement firm. The company leverages customer insights, interactions and information to drive relevant communications, ultimately improving marketing ROI. Working with some of the world’s most respected brands, Precision Dialogue is a new breed of 1:1 marketing firm. The company combines:
– the data acumen of traditional marketing service providers, with
– the analytical sophistication of leading consulting organizations, and
– the integrated, multi-channel delivery of direct/digital marketing firms.
Precision Dialogue was named a Leader in Customer Engagement Strategy and a Strong Performer in Marketing Database Operations by The Forrester Wave: Customer Insights Services Providers, Q4 2015. Learn more about the report and download a copy: http://www.precisiondialogue.com/wave.
With offices in Chicago, Cleveland and Indianapolis, Precision Dialogue strives to foster an environment where associates are inspired and challenged to deliver best-in-class marketing services.
Today’s consumer is savvy and sophisticated and marketing efforts must meet consumer needs, be well-timed and highly personalized. Quad offers proven strategies to build strong connections and develop loyalty by including an analysis-based approach leveraging consumer research intelligence, data and market analysis in combination with tailored messaging and creative, yielding increases in redemption and conversion rates. Our expertise in the retail marketing space provides our clients with strategies to create compelling content from data, uncover true consumer insights and use that insight to determine how prospective customers might consume media. We expertly identify new prospective customer groups, recommend data driven creative, and develop winning contact strategies. Leverage our strategic counsel and:
Apply consumer insights to data-driven marketing and create authentic personalization; Launch creative cohesiveness across all communication channels to implement a seamless omnichannel branding experience; Incorporate new media in combination with traditional communication methods creating lasting connections with consumers; Take cross-channel engagement to new levels with our processes that predict which combination of components provide the greatest response rate and ROI; Employ leading-edge insights reducing typical testing cycles and assuring higher success rates at lower costs; Integrate unique marketing strategies to reap extraordinary results.
rDialogue is the leading independent customer loyalty and relationship marketing firm focused on helping clients develop, implement and manage customized solutions that are data-driven, technology-neutral, unique to our clients’ brands and grounded in financial analysis.
Our clients range from Fortune 50 to mid-market, including retail, financial services, travel & hospitality, telecommunications, manufacturers (B2B and B2C), healthcare (human and animal) and luxury goods. Marketing and sales leaders who are disenchanted with previous consultant and agency relationships find a refreshing alternative in rDialogue: smart, service-oriented, nimble, results-driven and easy to work with. Our approach prioritizes creating unique solutions for each client that are differentiated based on their unique brand, customer relationships and financials. Blending the strategy of consultants with the delivery mindset of a data-driven agency, we help our clients grow their customer relationships and their business return via innovative customer marketing from acquisition through the breadth of the customer lifecycle. Brand and customer relevance begin at the acquisition stage and continue throughout the customer’s lifecycle. There’s no silver bullet.
Red Point Global Inc.
RedPoint delivers world-class customer engagement and data management solutions that empower data-driven organizations to unlock the full value of their data to drive customer engagement and sustained growth. Our products help organizations create dynamic profiles of their customers, derive real-time insights from those profiles and optimize engagement from those insights. RedPoint’s set of world-class cross-channel marketing, ETL, data quality and data integration applications operate across traditional and Hadoop 2.0/YARN environments.
As a leading integrated communications services provider, RR Donnelley creates relevant campaigns that increase consumer engagement and improve our customer’s bottom line. We help organizations communicate more effectively by working to create, manage, produce, distribute and process micro-targeted content that engages audiences, reduces costs and drives revenues. With a focus on the retail market, we excel in loyalty program execution, in-store traffic building and designing and implementing data-driven multichannel trigger campaigns. RR Donnelley has the talent and technology to create, automate and deliver customized campaigns that build relationships between retailers and the consumers they need to reach.
SessionM is the next-generation consumer loyalty and engagement platform. The company’s cloud-based solutions integrate loyalty marketing technology with marketing automation and data management capabilities to drive personalized consumer relationships through the mobile device.
Signal is the global leader in real-time people-based marketing. With one platform, Signal’s integrated technology combines data collection, persistent identification, data onboarding and media activation for real-time cross-channel engagement. By leveraging Signal’s platform, brands and publishers gain immediate knowledge of buyers, access to high quality audiences and a simplified activation process to engage consumers within minutes of recognition.
Today, Signal’s technology runs on more than 45,000 digital properties in 158 countries. The platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, DeVry University, GAP, JetBlue Airways, Macy’s, 1-800-Flowers.com, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more.
Signal has been recognized with numerous awards and honors, including being named the third-fastest growing software company in the country, and the 51st-fastest growing company overall, on the 2015 Inc. 5000 list.
SmarterHQ is the contextual marketing technology brands use to drive conversion and loyalty. We leverage your existing marketing technologies, combining real-time behavior recognition with historical consumer data to power email and website campaigns that deliver the relevant experiences your customers demand.
Specialty Print Communications: At the forefront of the Digital Imaging Revolution
We are a single-source, direct marketing resource offering proven, ROI-driven solutions for industries varying from retail to hospitality to financial services and everything in between. We deliver award-winning, value-added and measurable consumer communications, and were recently certified as a G7 Master Printer. We pioneered the use of transformative four-color hybrid imaging (4CHI) – a system that leverages data analytics, enabling companies to affordably and efficiently tailor direct mail to individual consumers with a powerful visual combination of words and images.
SPC produces a wide variety of rewards cards, advantage cards and club cards that help clients maximize the impact of loyalty efforts and drive engagement with their brands. As a third-generation, family-owned company operated by people who care, SPC takes pride in its relationship-based approach, personalized one-to-one communication, collaborative and entrepreneurial spirit and focus on long-term partnerships. Expertise and capabilities – all produced in-house – include Direct mail, Digital imaging, In-line printing, Hybrid print production, Loyalty cards, Monogram, a proprietary marketing on demand solution, Postal logistics/workshare
We are centrally located in Chicago to serve nearly every direct marketing need with speed and agility.
Speedeon Data enables leading retailers to achieve direct marketing success in a data-driven world by driving actionable insight, timely and impactful customer engagement, and measurable results. We combine a solutions-focused approach with proven expertise in data analytics, data processing, and direct marketing. Speedeon Data partners with leading digital, mobile and offline data providers, in order to provide clients access to most accurate and comprehensive contact data, mover and other life stage data, and demographic and other lifestyle data. Speedeon Data delivers the highest quality data, through innovative data solutions, which include: Data Modeling and Analytics, Mover Marketing Programs, Data Append Services, including Reverse Phone and Email Append, Data Optimization and Advanced Hygiene Solutions. Our comprehensive data sources and advanced data technologies facilitate omnichannel engagement across direct mail, email, mobile advertising, point-of-sale, telemarketing, and other direct marketing channels. With Speedeon Data, your success is data driven.
Synchrony Financial is one of the premier consumer financial services companies in the United States. Our roots in consumer finance trace back to 1932, and today we are the largest provider of private label credit cards in the United States, based on purchase volume and receivables.
We partner with retailers of all sizes and in many industries to help grow their sales and engage with their customers. We offer customers both service and flexibility for all the ways they spend and save.
We invest in new technology solutions to engage with customers how and where they want to engage. Our mobile platforms, such as mService and Digital cards, help ensure a seamless customer experience. Our Data and Analytics team takes transactional data at SKU level, customer psychographics and multichannel interactions to create actionable insights for our partners. In addition, we work with our partners to build customized rewards and loyalty programs that add value using features customers want.
Our deep expertise and innovative technology continuously make positive impacts on the retail marketplace. We task ourselves with bringing new ideas and added value to the table every day.
Synchrony Financial. Engage with us.
The Fuel Rewards Network
Fuel Rewards® is a national coalition loyalty program that has harnessed the unique power and value of immediate cents-per-gallon savings as a common rewards currency. The program’s 6.5 million members can earn valuable fuel savings rewards simply by making everyday purchases at thousands of participating brands, retailers, restaurants and merchants. For merchants, the program offers a unifying currency and patented processes to support reward issuance, reward redemption and financial settlement. Retailers can leverage the combined strength of the coalition to help attract new customers, boost sales, enjoy repeat business and deepen loyalty across the entire member base. Merchants also benefit from comprehensive marketing campaigns that promote participating brands to millions of U.S. consumers.
There is no limit to what program members can earn, and redemption is easy and convenient at more than 12,000 participating Shell and other select fuel stations nationwide. Fuel Rewards® is owned by Dallas-based Excentus, which has helped millions of consumers save hundreds of millions of dollars on fuel since the program launched in 2012.
Vibes, a mobile marketing leader, is a team of more than 150 experts with one common goal: unlock new revenue potential for retailers and brands. We accomplish this by uniquely combining best-in-class technology with top-notch mobile expertise.
VeraCentra is a customer relationship marketing agency. We help brands transform their marketing by placing their customers central to their efforts. By deploying our customer lifecycle journey designs on automated closed loop platforms, our clients deliver hyper-personalized customer messages and are being rewarded with more profitable relationships. Since 1988, our approach to customer marketing has proven to deliver continuous and sustainable value. VeraCentra enjoys client partnerships with loyalty leaders such as Costco Wholesale, PriceSmart, Mapco Express, Clarks Shoe Company and Jelly Belly; with several relationships spanning over a decade. We employ a world class team, experts across multiple disciplines. The best data scientists, the smartest strategist, the brightest creative, and the cleverest technologists come together in solution design. Add best of breed technologies into the mix and the outcome is a game-changing, tailored solution that delivers extraordinary results. Check us out and learn more at
The Wiland database houses billions of transactions from thousands of brands spanning many markets and industries, giving us unprecedented visibility into consumer spending and interests. Leveraging these insights, coupled with innovative analytics, Wiland delivers highly responsive online and offline prospect audiences, optimized consumer connections, and actionable marketing intelligence — driving incremental sales and profit for our clients.
Wunderman combines creativity and data to drive results for its clients. We help retailers realize the vision of data as a strategic business asset and a transformative marketing agent. Our data strategy and management, analytics, consumer engagement and consulting services support retailers so they can achieve optimized marketing performance. We make data actionable, with data-driven insights that inform and inspire the creative process for highly relevant and productive consumer experiences.
Our approach to your business challenges starts with strategic planning and data analytics to view your customers in a holistic way and is based on a four-pronged strategy – connect and enhance customer data, analyze and predict customer behavior, develop strategic marketing plans, and build and sustain customer relationships.
Wunderman’s integrated data infrastructure, combined with best-of-breed campaign/interaction management and reporting applications, bundled with consumer data, analytics and strategic support, are at the heart of our industry-leading service offering. Our IMPACT® Consumer Engagement Platform (CEP) is a customized, data-based, automated and sophisticated set of technologies and processes that provides a fully-integrated combination of push/pull (proactive and reactive) communications.
Wunderman has 1,300 data scientists, 2,200 creatives, and 3,500 business minds collaborating across 170 offices in 60 countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Pfizer, Telefónica, Shell and UnitedHealth Group are among our clients. Wunderman is part of WPP (NASDAQ: WPPGY). Find out more at @wunderman.
Yes Lifecycle Marketing
Yes Lifecycle Marketing provides solutions that orchestrate cross-channel marketing communications to drive results and revenue. This is accomplished by leveraging technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications. This holistic approach gives marketers the ability to source a full-service offering of best-of-breed technology and solutions from a single vendor in order to achieve their desired outcomes across all on and offline channels.
Zeta Interactive is an award winning Customer Lifecycle Marketing Company best known for simplifying complex marketing challenges with a strong platform, data and analytics capacity. Zeta helps the world’s leading brands acquire, grow and keep customers. Its marketing platform, Zeta Hub, is a comprehensive, multichannel marketing solution that unifies and unlocks data, driving return on marketing investment. It has grown through organic business moves, fueled by heavy investment in technology, as well as strategic acquisitions. Consider Zeta Interactive if you are a large enterprise focused on measurable results in acquiring or retaining customers in consumer products, retail, financial services, or the transportation & hospitality industry. Its managed services options will appeal to companies who use third parties for digital marketing execution. Its key differentiator is its aggressively data-driven approach to cross-channel, cross-device marketing optimization, enabled by its massive proprietary database, delivered with professional support.