CRMC 2015 Sponsor Company Descriptions

89 Degrees

89 Degrees provides marketing strategy, database services, digital solutions, advanced analytics, and compelling creative. Powered by SAS, the industry’s leading software for analytics and business intelligence, 89 Degrees connects consumers with brands for maximum engagement and ROI. Our database solutions seamlessly integrate with the entire SAS Customer Intelligence Suite, including Marketing Automation, Visual Analytics, Marketing Optimization, and Real Time Decision Manager. 89 Degrees is also a Salesforce Marketing Cloud (formerly Exact Target) Global Services Partner – through which we help organizations “unleash the power??? of their technology investments and turn them into marketing results. Our Agile-4D implementation methodology provides a disciplined, yet flexible, way to implement solutions and generate value. The 89 Degrees Customer Engagement practice matches each client with an experienced Partner who provides deep industry and CRM expertise. Our analytic consultants start the engagement journey, turning data into insights that guides our strategy and creative teams in shaping compelling experiences that both attract and engage consumers. And our technology group delivers these experiences with custom applications, website and mobile development, and Omni-channel campaign management solutions. This powerful combination of strategy, database, digital, analytics, and creative helps the marketing programs for clients like IKEA, Hyundai, World Vision, Genzyme/Sanofi, Cirque du Soleil, and CVS Health deliver remarkable results and profitable customer relationships.


Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients.


Adobe is the global leader in digital marketing and digital media solutions. Our tools and services allow our customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time, and achieve greater business success. We help our customers make, manage, measure, and monetize their content across every channel and screen.


Aginity Amp™ is revolutionizing analytics for data-driven enterprises. The largest brands in the world rely on Aginity Software to author, catalog and deliver enterprise attributes for the purpose of driving analytics into every customer interaction, regardless of the channel, data source or analytic application. 40,000+ users at over 60% of the Fortune 500 use our Software to drive insight and grow their business.


Aimia is a global leader in loyalty management. Employing more than 4,300 people in 20 countries worldwide, Aimia offers clients, partners and members proven expertise in launching and managing coalition loyalty programs, delivering proprietary loyalty services, creating value through loyalty analytics and driving innovation in the emerging digital, mobile and social communications spaces. Aimia owns and operates Aeroplan, Canada’s premier coalition loyalty program, Nectar, the United Kingdom’s largest coalition loyalty program, Nectar Italia, and Smart Button, a leading provider of SaaS loyalty solutions. In addition, Aimia owns stakes in Air Miles Middle East, Mexico’s leading coalition loyalty program Club Premier, Brazil’s Prismah Fidelidade, China Rewards, and i2c, a joint venture with Sainsbury’s. Aimia also holds minority positions in Cardlytics and Think Big.

Alliance Data

Alliance Data is a leading provider of tailored marketing and loyalty solutions, building relationships through branded credit programs. We drive growth for our partners and deliver value to our cardmembers by applying deep analytical insights, staying brand- and customer-centric, and always looking ahead to what’s next.

Anchor Retail Solutions

Your Complete Data Solutions Partner. Anchor Retail Solutions is a leading provider of complete custom tailored integrated data solutions. Maximize the potential of your data by turning accumulated consumer information into profitable engagement strategies. Anchor enables you to use your data to anticipate your customers’ needs and leverage insights to enhance your brands position. Data is the key to your success; put it to work for you. Anchor’s Technology will help you maintain a higher level of data quality, analyze customer purchase and response history, precisely target and profile current and prospective customers as well as obtain and monitor other key metrics critical to implementing successful business retention and growth plans. There is no data request our hands-on team of industry leading experts can’t handle. You are just one call away from your complete data solutions partner. Call us today for a free consultation.

Bond Brand Loyalty

Bond Brand Loyalty, a Maritz Company, is a leader in building brand loyalty for the world’s most influential and valuable brands. We make the world more rewarding for customers, richer and more resilient for brands, and extremely profitable for our clients. We build measurable, authentic and long-lasting relationships through a combination of services that include loyalty strategy, customer experience, market research, insights and analytics, live brand experiences and proprietary loyalty technology platforms.

Brierley + Partners

Brierley+Partners is a pioneer in Relationship Management® — advancing loyalty and CRM for more than 25 years. The company has designed and implemented some of the world’s most successful loyalty and CRM programs for major clients: Express, GameStop, Hard Rock, Hertz, 7-Eleven and Hilton to name a few. Brierley offers a complete suite of loyalty services: program design, loyalty/CRM technology, marketing strategy, research, analytics, creative, account management, omni-channel communications, interactive/print production and fulfillment. The industry-leading Brierley LoyaltyWare® technology platform is uniquely robust, flexible and quick-to-market. All services focus on a single mission: Making clients’ customer relationships dramatically more profitable.


Cardlytics® is a data analytics and digital advertising company that makes all advertising better. Our patented technology measures and connects trillions in retail purchases to millions of individual consumers, served via our unique ad platform. We are the leading data monetization partner for financial institutions, allowing insight into consumer purchases across all categories and geographies, securely and without any personally identifiable information ever leaving the bank. This whole-wallet perspective on consumer spending helps advertisers reach millions of customers with highly relevant campaigns across all digital media and precisely measure results. Thousands of brands, retailers and restaurants in the US and the UK are using the Cardlytics product suite –Cardlytics Connect™, Cardlytics Insight™ and Cardlytics Lift™ –to drive billions of impressions and connect online advertising directly to in-store sales lift. Cardlytics is a private company that has raised nearly $170 million from leading hedge and venture funds, private investors, and from the world’s leading loyalty company, Aimia.


CrowdTwist is an industry-leading provider of comprehensive multichannel loyalty and analytics solutions that drive engagement and incremental spend, leading to better customer data, stronger insight, and more personalized experiences. We are revolutionizing loyalty, helping top brands including Pepsi, Nestlé Purina, L’Oreal, and Zumiez develop a deeper understanding of customers.


Datalogix provides core infrastructure for data-driven marketing by connecting digital advertising to offline sales. We help leading brands reach audiences of buyers across display, video, mobile and social and measure the offline sales lift resulting from digital marketing campaigns using DLX ROI®. The company’s expertise spans the major consumer segments, including Retail, CPG, and Automotive.


When we introduced our Cashback Bonus® credit card in 1986, Discover was one of a kind. Now almost 30 years later, we continue to provide cardmembers with unique opportunities to earn rewards. One of these is Discover Dealssm. This program delivers best-in-class offers from top merchants through multiple channels where Cardmembers can save and earn extra rewards. Our turnkey campaign development program delivers benefits for our cardmembers and our merchant partners. Our cardmembers enjoy high value, highly relevant offers, and merchants can acquire new customers, repeat visits from loyal customers and incremental sales while shifting share from competitors by using our unique targeting capabilities. Stop by and visit our kiosk in the Grand Ballroom Foyer to learn more about how Discover can help your company drive growth. Or contact us at

eBay Enterprise

eBay Enterprise is a leading global provider of retail-optimized commerce solutions, including the Magento platform, order management, fulfillment, customer care, and marketing solutions. We enable brands and retailers of all sizes to deliver consistent omnichannel experiences across all retail touch points to attract and engage new customers, convert browsers into loyal buyers, and deliver products with speed and quality. With unrivaled flexibility and control, our clients are armed to accelerate sales growth and win with today’s digitally connected consumer. eBay Enterprise is headquartered in King of Prussia, Pa. and has offices in Austin, Barcelona, London, Los Angeles, New York, and Shanghai. eBay Enterprise is an eBay Inc. (Nasdaq: EBAY) company.


Epicor Software Corporation provides advanced, end-to-end solutions to meet the business needs of forward-thinking omni-channel retailers and the evolving expectations of their technology-enabled customers, to drive sustainable profitability and growth. Our customer engagement solutions include Epicor Retail CRM, which offers a single, rich customer database supporting multiple brands, divisions and channels, and Epicor Retail Clienteling, which provides a digital, mobile “black book??? to drive highly personalized and profitable customer relationships.
Epicor Retail also offers Store, Mobile Store, Digital Commerce, Enterprise Selling and Enterprise Order Management solutions that deliver a converged commerce platform that supports one clear view of merchandise, orders, and customers across the enterprise. Together with Epicor Retail Planning, Merchandising, Sales Audit and Retail Analytics, we deliver retail’s first extended omni-channel solution available in the cloud for optimum efficiency, as well as on-premises for customized control.


Epsilon is the global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 5,000 associates in 60 offices worldwide. Epsilon is an Alliance Data company.


We drive customer devotion. We give your customers compelling reasons to engage, spend more and become loyal advocates – whilst delivering commercial results for your business.
As a worldwide leader in loyalty marketing and CRM, ICLP builds loyalty and creates devotion. From acquiring customers and understanding them as individuals, to creating relationships that engage, reward and inspire loyalty, we turn customers into advocates and relationships into profit – and have done for over 25 years. We have global experience in B2B and B2C loyalty marketing in multiple industry sectors including retail, travel, financial services and technology.
Our expertise is underpinned by the skills and talents of over 600 talented colleagues who work across our 16 offices for clients in over 170 countries. With customer data at its heart, together we uncover insights, determine and deliver tailored experiences that create loyal customers and improve commercial performance. ICLP is a Collinson Group company – a global leader in influencing customer behavior to drive revenue and add value for clients. With a unique blend of industry and sector specialists, the group develops and delivers market-leading products and services to help build, manage and optimize customer relationships across four core capabilities: Loyalty, Lifestyle Benefits, Insurance and Assistance.

Inte Q

The leader in CRM and loyalty programs for great brands. Our mission is to provide our clients with insight based omni-channel loyalty marketing solutions that drive increased shopping, higher spend and greater brand profitability. Our people are the secret. They possess differentiating expertise in the field and focus on what is best for both our client and the customer.We use big data to solve every-day retail challenges. Our services and expertise include State of the art technology and infrastructure; Comprehensive data warehouse management; Decision support analytics and strategy expertise; Customer journey mapping; Loyalty program management expertise; Real time client access to data and reporting; and Total campaign management strategy and execution.


KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. Based on a strategic approach to optimize business outcomes, KBM Group’s world-class marketing solutions integrate offline and online marketing channels and allow retailers to achieve high-performance customer engagement and marketing ROI from a spectrum of services including consulting, data integration and database management, analytics, digital services, marketing management and outsourcing. Our approach to your business challenges starts with strategic planning and data analytics to view your customers in a holistic way and is based on a four-pronged strategy – connect and enhance customer data, analyze and predict customer behavior, develop strategic marketing plans, and build and sustain customer relationships. KBM Group’s integrated data infrastructure, combined with best-of-breed campaign/interaction management and reporting applications, bundled with consumer data, analytics and strategic support, are at the heart of our industry-leading service offering. Our IMPACT® Consumer Engagement Platform (CEP) is a customized, data-based, automated and sophisticated set of technologies and processes that provides a fully-integrated combination of push/pull (proactive and reactive) communications. KBM Group’s parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY).

Kobie Marketing

Kobie believes in delivering the best customer experience to our clients and their customers that will deliver truly loyal brand champions who buy more and inspire others to adopt the client’s brand. This is a promise that Kobie has proven it can bring to life better than any other CRM in the world. With sophisticated segmentation, complex campaign configuration capabilities and real-time/predictive analytics, Kobie’s Alchemy loyalty and CRM “engine??? provides the database power and loyalty program configuration tools to discover, maximize and expand business opportunities at every moment in the customer lifecycle. Our award winning in-house creative agency provides on brand engaging omnichannel communications backed by proven analytics to create result driven creative initiatives.


Lift361 is a marketing analytics company that exists to “improve outcomes through analytics.” Helping retailers of all sizes and specialties, Lift361 simplifies complex data to develop customer centric strategies that drive comp sales. Lift361 focuses in four areas of analytics: customer understanding, lifecycle modeling and management, predictive analytics and operational analytics. These services are supported with years of experience to provide guidance in best practices to optimize results and improve the top and bottom lines. Specifically, Lift361 services support prospecting, driving relevance in communications, increasing response and lift in marketing communications, growing new customers spend faster, stemming attrition, identifying product propensities, supporting real estate decisions and developing customer attribution. Our proven methodologies and services take the guess work out of marketing and drive comp sales!


LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty services for Fortune 1000 clients around the world. LoyaltyOne’s unparalleled track record delivering sustained business performance improvement for clients stems from its unique combination of hands-on practitioner experience and continuous thought leadership. LoyaltyOne has over 20 years history leveraging data-driven insights to develop and operate some of the world’s most effective loyalty programs and customer-centric solutions. These include the AIR MILES Reward Program, North America’s premier coalition loyalty program; a majority stake in European-based BrandLoyalty, one of the largest and most successful campaign-driven loyalty marketers outside of the Americas; Precima, a leading retail analytics solution, and a working partnership with Latin America’s leading coalition program, dotz. LoyaltyOne is also the owner of COLLOQUY, a group dedicated to research, publishing and education for the global loyalty industry.


Consumers can begin and end their shopping experience from any device or channel, any time of day. Merkle and 500Friends work to provide them with an engaging, personalized, and consistent brand experience at every touchpoint. We deliver a true omni-channel experience that builds highly loyal customer relationships by informing customer strategy with extensive data and analytical expertise. LoyaltyPlus, our SaaS lifecycle marketing suite, makes it easy for brands to manage their loyalty programs and drive sustainable growth by retaining customers and maximizing their value. This customer-centric approach is supported by our digital marketing capabilities, including paid search, SEO, product listing ads, social media, display advertising, and more. Merkle and 500Friends, a Merkle company, serve top Fortune 1,000 brands and have been recognized by Advertising Age for their fast growth.

Olson 1to1

We are loyalty and CRM experts, redefining customer experiences through our expertise in fields such as technology, analytics, creative, strategy and more. We take great pride in the wonderful clients we serve, including Amtrak, Toys“R???Us, Luxottica, Hyatt, Best Buy, WeightWatchers, P.F. Chang’s and Wyndham, and that we are building engaging experiences that are driving real results for them. Born in the digital age, we’re innovators who have assembled hundreds of years of experience along the way. Some of what we do has never been done before. We believe that good ideas can come from anyone and that excellent service is not a lost art. Most importantly, we believe in problem solving, not forcing solutions. Tally, our loyalty platform, offers proven technology to manage and monitor every aspect of a flexible and adaptable loyalty program. Our brands bypass the challenges of in-house design or the limitations of non-configurable solutions and have chosen fast, seamless integration. We easily interface with existing corporate systems while allowing our partners to retain full power to administer program/promotion rules, track members and segment them for targeted communications all from their desktops. We are Olson 1to1, the Loyalty & CRM practice of Olson.

Performance Technology Partners

PTP collaborates with you to develop and implement customer experience solutions that transform how you engage your customers. By pairing decades of industry experience with a technology agnostic approach, we stay connected to your business drivers while enabling a 360° view of the customer. PTP optimizes technology and business processes to break down silos and build customer connections through seamless, end-to-end, omni-channel communication to obtain the results you want: increased customer loyalty and satisfaction across marketing, sales and service.

Precision Dialogue

Precision Dialogue is a vertically integrated customer engagement firm with a proven methodology for mining and analyzing customer insights and behaviors to create targeted personalized communication through a variety of integrated online and offline channels. Anchored by a focused vision and progressive history, the company has become a leading full service end-to-end marketing solution provider uniquely positioned to manage the radically evolving demands of this new era of consumer and business marketing.


Today’s consumer is savvy and sophisticated and marketing efforts must meet consumer needs, be well-timed and highly personalized. Quad offers unique strategies to build strong connections and develop loyalty by including an analysis-based approach leveraging consumer research intelligence, data and market analysis in combination with tailored messaging and creative, yielding increases in redemption and conversion rates.Our expertise in the retail marketing space provides our clients with strategies to create compelling content from data, uncover true consumer insights and use that insight to determine how prospective customers might consume media. We expertly identify new prospective customer groups, recommend data driven creative, and develop winning contact strategies. We excel in the retail marketing space by applying consumer data insights to create authentic personalization; Launching creative cohesiveness across all communication channels to create a seamless omnichannel branding experience; Incorporating new media in combination with traditional methods creating lasting connections with consumers; ushering omnichannel engagement to new levels with our processes that predict which combination of components provide the greatest response rate and ROI; Employing leading-edge insights reducing typical testing cycles and assuring higher success rates at lower costs; and Leveraging unique marketing strategies to reap extraordinary results.


rDialogue is the leading independent customer loyalty and relationship marketing firm focused on helping clients develop, implement and manage customized solutions that are data-driven, technology-neutral, unique to our clients’ brands and grounded in financial analysis. Our clients range from Fortune 50 to mid-market, including retail, financial services, travel & hospitality, telecommunications, manufacturers (B2B and B2C), healthcare (human and animal) and luxury goods. Marketing and sales leaders who are disenchanted with previous consultant and agency relationships find a refreshing alternative in rDialogue: smart, service-oriented, nimble, results-driven and easy to work with. Our approach prioritizes creating unique solutions for each client that are differentiated based on their unique brand, customer relationships and financials. Blending the strategy of consultants with the delivery mindset of a data-driven agency, we help our clients grow their customer relationships and their business return via innovative customer marketing from acquisition through the breadth of the customer lifecycle. Brand and customer relevance begin at the acquisition stage and continue throughout the customer’s lifecycle. There’s no silver bullet. That’s why brands need rDialogue.

RR Donnelley

For more than 150 years, RR Donnelley has helped businesses communicate through the power of words and images. Today we create highly targeted and data-driven communication campaigns that engage consumers and drive the success of our customers. We help leading direct marketers create powerful connected experiences that engage consumers and inspire them to act. We work on every channel: print, email, web, video, text and more. Our retail offerings provide precisely executed loyalty programs, in-store traffic building, as well as the design and implementation of multi-channel trigger campaigns. RR Donnelley has the talent and technology to create, automate and execute customized campaigns that build relationships between retailers and the consumers they need to reach. At RR Donnelley, we know that relevance equals response.

Selligent SA

Selligent is a fast-growing, international marketing automation provider. More than 450 brands in Europe and the US use our solution to power their omnichannel audience engagement programs. Leading retailers, financial services companies and publishers leverage the Selligent platform to orchestrate their customer communications across multiple channels, including email, site optimization, social, mobile and contact center. As an omnichannel audience engagement platform, Selligent can reach beyond customers to drive personalization for anonymous site visitors and bring a true audience approach to relationship marketing by layering behavioral data on top of traditional CRM databases. The Selligent platform offers a comprehensive feature set, customer centricity, fast data onboarding, intuitive customer journey mapping and a low total cost of ownership.


SG360°, a Segerdahl company, provides EMPIRICAL MULTI-CHANNEL INTEGRATION to many of the world’s largest and savviest marketers, delivering measurable ROI, and creating deep connections with those who matter most. It’s an empirical circle. Defined by four arcs, Empirical Multi-Channel Integration is the perpetual process of gleaning insights and optimizing performance. That’s how we move the needle for our clients. That’s how we deliver the ultimate consumer experience. Based in Wheeling, Ill., SG360°’s centrally located campus enables it to provide tight control and consistency over every phase of the process, leading to exceptionally efficient, accountable and cost-effective results.

Speedeon Data

Speedeon Data enables leading retail clients to achieve direct marketing success in a data-driven world by driving actionable insight, impactful communications, and measurable results. Speedeon Data delivers the highest quality contact and marketing data through innovative solutions, which include: Data Append Services, including Reverse Phone and Email Append, Mover Marketing Programs, Data Optimization and Advanced Hygiene Solutions, and Data Modeling and Analytics. By combining proven expertise in data analytics and direct marketing with comprehensive data sources and advanced data technologies, Speedeon Data facilitates multi-channel marketing capabilities across direct mail, email, telemarketing, mobile advertising, point-of-sale, and other direct marketing channels.Headquartered in Cleveland, OH, with data center operations in Atlanta, GA, Speedeon Data has distinguished itself as a leading data solutions provider by adopting leading-edge technologies, delivering superior data-driven solutions, and building collaborative client relationships and partnerships.


Targetbase is a strategic communications agency that provides marketing technology, business intelligence, analytics and creative services to its clients. Our agency believes clients become stronger when they leverage the wealth of information consumers provide online every day. Targetbase applies its experience in acquiring knowledge and key consumer insights and turn that into relevant data that its creative team can generate brand experiences that consumers want. The agency brings together direct marketing disciplines, the innovative nature of digital thinking and the intelligence of marketing analytics, all integrated in one agency backed by the Omnicom Family.

The Fuel Rewards Network

Fuel Rewards® is a national loyalty coalition program comprised of merchants from many different consumer spending categories. The program has harnessed the unique power and value of immediate cents-per-gallon savings to build a coalition network whereby consumers can earn a common reward currency from thousands of brands, retailers, restaurants and merchants, simply by making everyday purchases. By offering a unifying currency and leveraging the program’s patented processes and systems to support reward issuance, reward redemption and financial settlement, participating merchants can take advantage of the combined strength of the rewards program to drive loyalty across their entire customer base. In addition to the popular reward currency, the program also provides merchants with comprehensive marketing campaigns that promote participating brands to millions of U.S. consumers. Participating retailers and brands attract new customers, boost sales, and increase levels of spending and satisfaction among existing customers. There is no limit to what program members can earn, and redemption is easy and convenient with over 11,000 participating Shell stations nationwide. Fuel Rewards® is owned by Dallas-based Excentus, which has helped millions of consumers save hundreds of millions of dollars on fuel since the program launched in 2012.


TIBCO Software Inc. is a global leader in infrastructure and business intelligence software helping businesses maximize customer engagement. Whether it’s optimizing offers, cross-selling products, or averting crisis before it happens, TIBCO uniquely delivers the Two-Second Advantage® — the ability to capture the right information at the right time and act on it preemptively for a competitive advantage. Our integration expertise, real-time decision engines, marketer-centric platform and deep analytic-driven insights help brands deliver relevant, right-time engagement that increases customer loyalty and lifetime value. With a broad mix of innovative products and services, TIBCO is the strategic technology partner trusted by businesses around the world.


VeraCentra is a CRM agency helping brands transform their organizations by placing their customers central to their efforts. Using our closed-loop data driven strategies and technology, our clients are now delivering highly personalized customer experiences resulting in more loyal customers, faster, with less effort. By combining our analytical, creative and technical services, each client receives a tailored solution that fits like a glove – marrying customer insight with the delivery of meaningful customer communications. Our approach is “all-in??? and forthright with executive-level marketing strategists working closely with clients to provide them with confidence in new approaches, fill capability gaps where needed and deliver assurance of greater ROI on marketing programs and customer relationships. Since 1988, VeraCentra has pioneered the approach to Customer-Centric Marketing Practices. Our ability to deliver continuous and sustainable value is evident in the solutions we’ve provided to some of the most recognized and admired brands in the world— many of which we’ve served for over a decade!


The Wiland database houses billions of transactions from thousands of brands spanning many markets and industries, giving us unprecedented visibility into consumer spending and interests. Leveraging these insights, coupled with innovative analytics, Wiland delivers highly responsive online and offline prospect audiences, optimized consumer connections, and actionable marketing intelligence — driving incremental sales and profit for our clients.

Yes Lifecycle Marketing

Our goal at Yes Lifecylce Marketing is to deliver to retailers, data-driven insights and strategies across all touch-points in the customer lifecycle. By fully integrating data, technology, analytics and insights, communication strategies and creative, our approach gives retail marketers a single provider with definitive disciplines delivered in an integrated services model.