The agenda will be announced in February and will be posted on the website and sent via email. You may view the schedule of events below, which will provide you with a schedule format for the event.

DAY ONE WEDNESDAY JUNE 7

10:00am - 1:30pm Pre-Event Activities (Brand Marketers Only)

10:00am - 11:00am Roundtables – Waldorf Ballroom

11:15am - 12:30pm Workshops – Williford A, B, C, Boulevard Room C

12:30pm - 1:30pm Workshop Luncheon – Boulevard Room AB

12:30pm - 1:30pm Brand Marketer Luncheon – Waldorf Ballroom

Main Event

1:45pm Opening Remarks: Craig Wood, CRMC Host – Grand Ballroom

2:00pm - 2:50pm Opening Keynote – Grand Ballroom

2:50pm - 3:20pm Brand Case Study – Grand Ballroom

3:20pm - 4:20pm Refreshment Break + Meetups & Lounge Discussions Session ILobby Level WorkSpace + Normandie Lounge + Boulevard Room

4:20pm - 4:50pm Brand Case Study – Grand Ballroom

4:50pm - 5:20pm Brand Case Study – Grand Ballroom

5:20pm - 6:50pm Welcome Reception – Normandie Lounge + Grand Foyer

7:30pm - 9:30pm Brand Marketer Dinner – Offsite

DAY TWO THURSDAY JUNE 8

7:30am - 8:15am Breakfast – Williford Ballroom

8:30am Inspiration & Influence: A BtoC + BtoB Perspective – Grand Ballroom

8:50am - 9:45am Day Two Keynote – Grand Ballroom

9:45am - 10:15am Brand Case Study – Grand Ballroom

10:15am - 10:45am Brand Case Study – Grand Ballroom

10:45am - 11:45am Refreshment Break + Meetups & Lounge Discussions Session II Lobby Level WorkSpace + Normandie Lounge + Boulevard Room

12:00pm - 1:00pm Luncheon – Williford Ballroom

1:00pm - 4:30pm Concurrent Sessions – Grand Ballroom + Waldorf Ballroom

1:10pm - 1:40pm Concurrent Session I

1:45pm - 2:15pm Concurrent Session II

2:20pm - 3:20pm Refreshment Break + Meetups & Lounge Discussions Session IIILobby Level WorkSpace + Normandie Lounge + Boulevard Room

3:30pm - 4:00pm Concurrent Session III

4:00pm - 4:30pm Concurrent Session IV

4:30pm - 5:15pm Entertainment – Grand Ballroom

5:30pm - 7:00pm Networking Reception – Normandie + Grand Foyer

7:30pm - 10:30pm Sponsor-Hosted Events – Offsite

DAY THREE FRIDAY JUNE 9

7:30am - 8:15am Breakfast – Williford Room

7:30am - 9:00am Advisory Board Breakfast – Joliet Room

8:30am - 9:20am Day Three Keynote – Grand Ballroom

9:20am - 9:50am Brand Case Study – Grand Ballroom

9:50am - 10:50am Refreshment Break + Meetups & Lounge Discussions Session IVLobby Level WorkSpace + Normandie Lounge + Boulevard Room

10:50am - 11:20am Brand Case Study – Grand Ballroom

11:20am - 11:50am Brand Case Study – Grand Ballroom

11:55am - Giveaway Grand Ballroom

12:15pm - Adjourn

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