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Sephora, Neiman Marcus Turn to In-Store Technology to Enhance the Retail Experience

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The line between digital and physical shopping is rapidly blurring, as technology transforms retail stores that aim to combine the best of hands-on shopping with the speed and efficiency of the web. According to the National Retail Foundation, e-commerce still accounts for only 7.5 percent of overall sales, but it’s growing at two to three times the rate of brick-and-mortar sales. Surveys by reveal that foot traffic declined nearly 10 percent in 2015. The writing is on the wall, and it’s in pixels not paint. Retailers such as Sephora, Neiman Marcus and Lowe’s know they need to make the in-store experience as dynamic as possible.

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BIZTECH 6/2/20166

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