The retail industry is clearly at a crossroads. From the compression of storefronts to the explosion of online options, retail marketers have never been more challenged and somewhat overwhelmed in developing viable marketing strategies and tactics that will resonate with retail consumers. Know-how, innovation and ideation don’t seem to be enough to change the retail marketing game in this ever-evolving climate. It’s time to do more than just check the box. We need to rethink, re-imagine and redefine retail marketing. Here are some considerations every retail marketing professional should entertain.
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