• THE SWEET REWARDS OF

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Retailers eyeing private brand ownership as key to growth

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An arms race is escalating in the retail sector — and the weapons of choice are store-owned labels. Retailers are having a hard time driving traffic to their stores, which makes private label more important today than it ever has been. Sales of private brands at big chains like Walmart, BJ’s, Dollar General and Target grew 4.6 percent last year compared to the 1.1 percent increase for national brands. Private store brands have been around for decades, but are increasingly seen as the antidote to the retail apocalypse.

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NEW YORK POST 10/13/2017

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