Brick-and-mortar retail chains, known for sprawling stores that stock a bit of everything, are trying to lift sagging sales using a different strategy: cozier spaces that sell very little of anything. This is the antithesis of the standard shopping mall experience, with the overwhelming assortment of products, the glazed antipathy of part-time store workers, the disrobed patrons bellowing from fitting rooms for another size. Instead of slashing prizes and accelerating delivery times, praying for fickle customers to stay loyal, many retailers are aiming higher – to become a desirable place to shop.
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NEW YORK TIMES 11/17/2017