More and more, people are actually expecting that we know their shopping preferences. They are expecting us to be smarter and smarter. Recent studies show that consumers have generally acquiesced to data-based targeting. Such leeway is partly why omnichannel marketing seems primed to finally move from being a retail dream to more of a reality, involving multisourced data that determine how to cohesively target offers to consumers in stores, on home computers and everywhere in between via smartphones.
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