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NOW NEW NEXT: How growth champions create new value

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Today, consumer-facing companies find themselves in a challenging predicament. They are investing billions of dollars in marketing and innovation to win the favor of consumers—but to seemingly little effect on market share. To generate new organic growth for both the short and long term, businesses need to explore three horizons for action. Improving organic growth rates begins with a shift from focusing on costs to focusing on cost and growth. In our experience, organic growth leaders exhibit at least one (though often a combination) of three profiles.

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MCKINSEY&COMPANY 9/7/2016

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