Focusing on Generation Z makes retail sense. Topping out at around age 20, they outnumber the oft-courted Millennials, influence $600 billion of family spending, and will comprise 40% of consumers by 2020. Retail experts say that chains like Nordstrom, Urban Outfitters and American Eagle have bolstered their businesses by offering products and services that are particularly appealing to the nation’s younger generation.
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USA TODAY 1/11/2017