How Chico's FAS Obtains a 360-Degree View of its Customers

In episode 207 of Total Retail Talks, Executive Editor Joe Keenan speaks with Lester Holze, vice president of sales, retail and CPG at Experian Marketing Services, and Dan Thorpe, analytics leader at Chico's FAS. Listen in as Holze and Thorpe discuss why Chico's FAS chose Experian as its data partner and how the relationship has helped the women's apparel retailer identify its customers across all channel as well as target the right potential customers. Thorpe touches on how Experian enables Chico's FAS to perform advanced customer prospecting, develop its household data segment it refers to as "her-holding," and ways in which a 360-degree view of the customer is enabling improved marketing performance.