How Wolverine Worldwide is Personalizing Customers’ Experiences Across its Many Brands

Danielle Fewtrell, Director of CRM, and Rachel Waldstein, Senior Manager of CRM strategy, both of Wolverine Worldwide, detail how data (customer, product, competitor) is used to power the company's CRM system.

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Find Your Inner Retail Futurist: 3 Takeaways from CRMC 2017

This year’s theme for CRMC was “Staying Ahead of the Curve,” which aptly describes (possibly even diagnoses) the current zeitgeist of retail. This reflects the varied range of retailers at this year’s conference and their respective point on that curve. Be they a tried and true department store like Boscov’s, a QSR with East Coast pride like Dunkin’ Brands, or a makeover favorite like Abercrombie & Fitch—each has its challenges, successes and opportunities.

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