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Is Technology Outpacing Retailer’s Willingness to Invest?

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The NRF’s Big Show last week served as retail’s playground for cutting-edge technology. From robot associates to wearable computers, technology will serve as a driving force in how retailers will deliver the customer experience. However, a general consensus pointed to despite technology’s rapid pace of innovation, retailers have yet to significantly change their experience. Additionally, The negative effects of technology implementation without proper employee training cause insurmountable problems–both with employee engagement and unattainable customer strategies.

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1TO1 MEDIA 1/25/2016

 

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