Leading department stores like Macy’s and Nordstrom are digitizing their in-store experiences, and according to a new report by L2, they’re shaping the future of retail as a result — more so, even, than Amazon.
“Stores have been cast as a liability in an Amazon era, but they’ve been making a comeback as something that’s critical to a retail strategy,??? said Claude de Jocas, manager of L2’s Intelligence Group. “Digital is the connective tissue between online and in-store.???
To compete, a seamless online-to-offline experience is imperative for department stores to go the way of the dinosaurs. Here’s how Nordstrom’s and Macy’s digital efforts to edge out Amazon stack up. …
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