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How retail marketers can use data to personalize holiday campaigns

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With less than 100 days until Christmas, it’s time to start thinking about holiday marketing campaigns.

Recent research from Oracle Marketing Cloud and Edison Research shows consumers are doing their holiday shopping early, spending as much as $900 more during October than in December. And this week, it will be 60 days to Black Friday.

In past years, retail marketers have focused on omni-channel strategies to lure customers from all angles. As omni-channel further cements itself as a baseline expectation for the shopper, marketers who want to take their efforts to the next level will want to refocus their efforts on personalized communications. …

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Retail DIVE  9/29/2015

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