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How artificial intelligence can unlock the potential of mobile retail

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So if mobile doesn’t convert at the rate it should, how exactly can we get it there? How can we turn mobile searchers into buyers? How can we alleviate the shortcomings of mobile while maximizing its inherent advantages? The answer lies in a field that’s been exploding over the past few years: artificial intelligence.AI is uniquely able to provide a text-free shopping journey, one that transforms mobile shopping into a wordless visual conversation. But that’s really just the beginning. Because our phones are on us constantly, artificial intelligence is going to be able to contextualize our behavior based on a whole host of important signals.

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INTERNET RETAILER 10/3/2016

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