AMAZON IS USING PRIME DAY THIS YEAR TO TRY TO WIN IN FASHION

When you think of Prime Day, you might be thinking about deals on Instant Pots and Amazon Echo devices — not half-off dresses and designer heels. But the market for apparel and accessories globally is worth more than $1 trillion, so Amazon clearly sees there’s a lot at stake here. It’s using Prime Day to tout fashion deals. And it’s also had a slew of recent initiatives and tie-ups with fashion influencers to show it’s trying to establish the site as a place to shop for more than just the basics.