HOW THIS 120-YEAR-OLD APPAREL GIANT IS TRYING TO REINVENT RETAIL

VF, the owner of iconic brands including The North Face, Vans and Timberland, is entering another period of big transformation as it looks to lead the charge through purpose-led design and sustainable innovation. From augmented reality mannequins to ultra-customisation, the parent company wants to prove big corporations can embrace change fast and stay relevant in a volatile retail landscape. “This industry needs to get out of the mode of that one-time transaction; it really is about building that loyalty, that engagement with our consumers, back to the brand and the purpose that these brands bring to life.”