J.C. Penney and Kohl’s have failed their most loyal customers: Middle-aged moms

J.C. Penney and Kohl’s — which have toggled between courting moms and millennials — both posted disappointed earnings this past week. And Dress Barn, frequented almost exclusively by middle-aged working women, announced Tuesday that it was closing all 650 of its stores. At J.C. Penney, sales are down and losses are mounting as the department store chain tries to win over the suburban moms that it has sidelined over the past decade.