WALMART, HOME DEPOT, T.J. MAXX AMONG MOST TRUSTED BRANDS IN RETAIL

“Trust has become the connective tissue between brands and loyalty. Expectations for trust are up across all product, service categories, and brands an average of 250+% year over year. Meanwhile, customer concerns regarding privacy, security, and brand transparency have reached a tipping point. Today, loyalty is a fusion of emotional engagement, trust, and an ability for a brand to engage; to meet or exceed expectations consumers hold for their Ideal product or service. The brands on top of this year’s category lists know that, and more importantly, they know how.”