The bazaar, the souk, the forum—wherever it emerges and whatever it’s called, the market has long served as the center of society. When the invention of agriculture brought the need for trade, towns grew around central gathering places where people could exchange not only goods and services but also ideas and inspiration. Along the way, the market became the mall, the mall became a Costco and the Costco became Amazon. As commerce increasingly became a commodity, the social functions of the authentic, community-making aspects of the market largely retreated behind shelves promising unlimited choice and convenience. As a result, a new paradigm emerged, one where community building and shareable, physical experiences serve as the foundation of commerce.