AI CLOSES THE LOOP ON BRAND MARKETING​

“The impact of AI on business as a whole is poised to be more dramatic—and disruptive—than the Internet.” As the Cannes Lions International Festival of Creativity kicks off today, bets are high that the realization that advertising is broken and humans alone can’t fix it will be top of mind among the nearly 20,000 marketers, advertisers and tech companies set to descend on the event. Indeed, there is no overlooking the numbers that underline a dangerous disconnect in what brands want to say and what people want to hear. Millions of ads are ignored every hour by consumers and evidence is mounting that people crave meaningful experiences, not marketing speak. However, the work required to deliver personalization at scale has moved beyond human capacity.