These 10 Retailers Are Leading the Way in Augmented Reality

For years, augmented reality has been posited as the new frontier in retail innovation. The visual technology, which went mainstream in the industry around a decade ago, offers an array of benefits to businesses, whether in the form of product visualization, enhanced customer service or concept testing. Now, an increasing number of brands and retailers are investing in immersive tech for customers who crave something more than the average shopping experience. From A to Z — that is, from Adidas to Zara — FN rounds up 10 fashion names that are moving toward an AR-enabled future.