The Retail Industry Is Focusing on Customer Experience and Convenience to Win in Ecommerce

“Digital brands have been experts at getting in front of a consumer, understanding them, capturing data, messaging to their consumer, but it’s an expensive endeavor. It’s increasingly expensive to acquire customers through Facebook, Instagram, Google or retargeting—these companies have been relying upon raising a lot of money at high valuations but not necessarily building sustainable businesses.” Retailers also are experimenting with virtual reality, chatbots and augmented reality as new ways to show off products. But unlike other retail categories, like consumer packaged goods, there’s a larger onus on retail to make sure those tests prove worthwhile for consumers and are not overly gimmicky.