4 Models Of The Shopping Mall Of The Future

Malls are at an inflection point. The old mall business model is in the scrap heap, and reinventing a new type of mall out of the old bones of yesteryear’s mall takes significant investment, creativity and time for planning. The way to find that “never looked better” future for malls is to reimagine and reengineer malls and shopping centers as “Consumer Engagement Spaces” or CESs. The now outmoded idea of malls as places for retailers to push out product offerings into a mass market must be replaced by a pull-marketing approach where the mall is designed around the needs and interests of an increasingly.