With the ability to open multiple browser tabs, shoppers today have zero tolerance for high markups and experiences that haven’t been updated in decades. The store has become obsolete. However, despite declarations of a retail apocalypse, the reality is that brick-and-mortar has a genuine shot at survival, but only if it abandons its traditional ways. Retail must embrace a different mindset, one that blends physical space with digital technology and keeps savvy consumers on their toes. Enter the flagship experience, the next generation of brick-and-mortar retail.