TO ENGAGE CUSTOMERS, SMART MIRRORS TAKE CUES FROM SOCIAL MEDIA

Call it the Snapchat effect. For the consumer, the experience is an extension of what they’re already come to expect from online shopping - an interactive and social experience with convenient, seamless checkout. Smart mirrors do double duty, offering countless styles to try on, while also functioning as a checkout system for speedier transactions. As technologies improve, brick-and-mortar retailers will be making a comeback. “We always hear about the big store closings,” but we are seeing more retailers turn to technology to improve customers’ in-store experience.”