WHY OLD-SCHOOL BRANDS LIKE GAP NEED TO LEARN NEW TRICKS TO SURVIVE IN THE DIGITAL AGE

Being agile is the key to survival. Brands like Gap know that new tools and terabytes of data aren’t enough; to survive in this brave new digital jungle, they need to reinvent how they do business. When it comes to digital transformation, most brands have the digital side down. They’re using Adobe or Salesforce marketing cloud, Sprout or Sprinklr for social engagement, RedPoint or Segment to manage customer data, and so on. It’s the transformation that’s the hard part. “Because it’s not just about having the right tools, it’s about having the right kind of organization, operating model, talent and mindset, says Jason Heller, partner at McKinsey & Co. “Most companies are technology rich but insight and execution poor.”