How Personalization Will Evolve In 2018

As brands and consumers alike increasingly embrace personalization, one-to-one marketing that engages individual consumers based on their unique interests and preferences is on the rise. The new year is a time of reflection and planning for the year ahead. With 2018 underway, staying at the forefront of the rapidly evolving digital marketing landscape is top of mind for marketers. One topic that continues to come up as a priority for our industry is personalization.