Tech giants increasingly want to be the one and only stop for every aspect of your life. They want to be where you go to socialize with friends, where you go to read the news, and where you go to be entertained—without ever leaving their enclave.
They also want to be the place where you go to shop.
As first reported by BuzzFeed, Facebook announced this week that it has begun testing virtual storefronts on company Pages, so consumers can shop without ever leaving its app or site. Google too is now testing an e-commerce option to let mobile users make purchases directly in search results via shopping ads that pop up at the top. …
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