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Don’t believe the headlines — traditional retailers are thriving online

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If you think the sky is falling for traditional brick-and-mortar retailers, it’s understandable. There is a daily drumbeat of negative news about retailers filing for bankruptcy and closing stores, and the phrase “Retail Apocalypse” has its own Wikipedia entry. In the first half of this year at least 17 national retail chains declared bankruptcy. But recent earnings reports from large brick-and-mortar retailers show their situation is far from dire and that, in fact, they’re thriving. But that growth is online, where the rising tide is lifting all boats. Still, offline retail is not all carnage. Only four of the 11 retailers named above, all in the general merchandise and home category, experienced a decline in same-store-sales in the second quarter. Again, the reality is different than the “retail apocalypse” narrative so common in the general business media.

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VENTURE BEAT 9/10/2017

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