Whether you call it “evolving” or “shuffling deck chairs on the Titanic,” brick-and-mortar and digital retailers are forming new, unexpected alliances with each other in order to keep up with the changing shopping environment. Across the board, everyone is finding a dancing partner to shield their backside. Previously the retailers didn’t want to cannibalize their own digital and brick-and-mortar sales on the everyman site. But with retail suffering, it’s gotten impossible to ignore the power of marketing to Amazon’s over 300 million customers.
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NBC NEWS 10/20/2017