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Despite Declining Sales, Do Shoppers Still Prefer Brick-and-Mortar Stores?

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The nation’s retailers are doing a better job of making their customers happy. After two years of declining satisfaction, they reversed course during the 2016 holiday shopping season. Retailers scored 78 out of 100 points, that’s up 4.7 percent and an all-time high for the sector. While foot traffic is down, customers who go to brick-and-mortar stores are intent to buy and are buying more than in the past. “Down the road, though, we’re going to have lots of consumers who are frustrated that their favorite store in their favorite location is closed and now they have to drive a lot further to get to that store.”

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NBC NEWS 3/6/2017

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