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CRMC 2016 Presenter: Dunkin’ Donuts’ Deep Digital Designs

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There are some brands that are known for taking themselves a bit too seriously at times. “It’s true that we do not get very high marks for our soundtrack and I don’t think anyone drinks our coffee because they are trying to save the world through the power of purchasing a latte. But we are getting increasingly known everywhere for having the best coffee — and we are happy to mark that as our start,” a Dunkin’ senior manager told PYMNTS. “And over the last year — and this is to Starbucks’ credit even though we like to give them a hard time — we’ve seen how powerful a tool mobile can be for us — and we’ve really worked hard to completely change the experience for our customers around it.”

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PYMNTS. COM 5/2/2016

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